Re: This also hurts them in magazine comparisons.... - Saab General Bulletin Board - Saabnet.com
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Re: This also hurts them in magazine comparisons....
Posted by JEC (more from JEC) on Fri, 16 Aug 2002 09:32:04
In Reply to: This also hurts them in magazine comparisons...., Richard P., Fri, 16 Aug 2002 08:29:08
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True enough. Mags have no choice but to use MSRP. Educated readers know the
current values & incentives on the market. For instance, anyone who buys a
big city Saturday paper can see all of the numerous car discounts & specials. I know I can by a new Maxima with a huge rebate & discount while
The Acura TL continues to be a hot seller with no rebate & very little
discount. Same of course with Saab vs. Audi, BMW or Volvo.
As far as the comparison tests go, Saab should continue to improve their
product so that $32K Saab does compete favorably with a $32K competitor...
regardless of any discounts! It would be nice to see them finish 1st some-
time!
posted by 12.83.23...
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