This also hurts them in magazine comparisons.... - Saab General Bulletin Board - Saabnet.com
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This also hurts them in magazine comparisons....
Posted by Richard P. (more from Richard P.) on Fri, 16 Aug 2002 08:29:08
In Reply to: incentive based selling and the future of Saab, MJP, Thu, 15 Aug 2002 22:55:52
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SAAB always has a hard time when put in a magazine comparison, because they group the cars together based on sticker prices usually. So, you have a "$32k" SAAB going up against a "$32k" BMW. A "$32k" SAAB costs about $24k - $26K where a "$32k" BMW costs about $32k. So the money is never taken into consideration and the SAAB doesn't get to enter in it's coveted value factor in these comparisons and everyone thinks they can't afford a SAAB. I certainly didn't think I'd get the price I got on my SAAB when I went looking. Let's face it, a lot of people buy SAABs because they are cheaper than the other premium brands....and lower MSRP is the way to bank on that...not big incentives. Hopefully SAAB will clear that up as Viggen Driver has said.
Richard P. '99 9-3SE HOT
posted by 168.215.135...
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