Re: This also hurts them in magazine comparisons.... - Saab General Bulletin Board - Saabnet.com
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Re: This also hurts them in magazine comparisons....
Posted by Gary (more from Gary) on Fri, 16 Aug 2002 11:41:22
In Reply to: Re: This also hurts them in magazine comparisons...., JEC, Fri, 16 Aug 2002 09:32:04
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The truth is most casual readers who aren't in the market for a new car but love to read car reviews don't care about current incentives or discounts. And unfortunately when Saab don't do well in comparison tests, it becomes the public's perceptions and then turns into stigma -- just like the torque-steer stigma that was brought up every time when I talked about the Viggen to someone, even with a person who has never driven a Saab in his life.
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