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Technology and marketing
Posted by john b (more from john b) on Sat, 13 Jun 2009 17:37:50
In Reply to: Re: In all seriousness, hr, Fri, 12 Jun 2009 07:09:45
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Parts prices on low volume cars are always high, especially Euro quality parts. That's neither here nor there. But SAAB needs to be purchased by an owner who will value the technology and brand, and market it properly. Face it - GM or the Chinese would not know what to do with SAAB. They would just water it down further, as GM did.
Hopefully Koenigsegg can bring some excitement to the brand, some capital to invest, and leverage the strengths that SAAB already has developed and built on, ie. turbocharged high performance cars with a green emphasis - running on biodiesel, e85, etc. A big part of any merger is culture (witness the Daimler and Chrysler mess) and in this regard I think it is an excellent fit.
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