My wife, daughter and I just got back from a trip to Chicago (1700 miles round trip in three days) in our 2003 9-5 Linear. The car was terrific, by the way.

Anyway, we stopped at the IKEA store in Schaumburg on Friday. I had heard about it, but we had never been inside one. We were impressed, and apparently so were the thousands of other people who were shopping there at the same time. It got me thinking as to why this store, that obviously promotes its Swedish/Scandanavian designs (the building is even blue and yellow), is so popular, while Saab sales are relatively weak? The huge IKEA parking lot was filled (and I mean filled) with vehicles with little or no design flair. Maybe Saab needs to do more to promote its Swedish design heritage, or maybe most people are content hauling home an elegant IKEA storage unit in a humdrum Chevy or Toyota.

John R. Boyce
Bismarck, ND

posted by 216.235.16...

• Saab and IKEA?, John in Bismarck, Tue, 13 Jul 2004 09:58:56 <-- Viewing This Message
  • Re: Saab and IKEA?, Spiros Trianta, Wed, 14 Jul 2004 19:31:16
  • Saab and IKEA go way back, Marcus, Wed, 14 Jul 2004 10:09:39
  • BTW, IKEA is one of the SOC sponsors ;) nm, dip, Wed, 14 Jul 2004 09:13:14
  • Re: Saab and IKEA?, C H Tay, Wed, 14 Jul 2004 06:45:20
  • Years ago they had Volvo wagons in the entry..., Pete Saab 9-5, Wed, 14 Jul 2004 06:11:46
  • Another briliant Sweede...., egsAero, Wed, 14 Jul 2004 04:01:09
  • you're in luck, burlyb, Tue, 13 Jul 2004 20:29:31
  • I like going to IKEA in my SAAB while ..., Michel_Mtl, Tue, 13 Jul 2004 20:14:06
  • Re: Saab and IKEA?, SaabKen in Vancouver, Tue, 13 Jul 2004 16:38:25
    • 3 in the GTA :P nm, Trev, Tue, 13 Jul 2004 18:07:55
  • Re: I love IKEA (+), Mattias.se, Tue, 13 Jul 2004 12:04:37
    • Re: I love IKEA (+), KOR, Tue, 13 Jul 2004 12:40:09
  • I hate IKEA (+), Vlad, Tue, 13 Jul 2004 11:11:56
  • Ikea rep isn't entirely positive..., McTeague, Tue, 13 Jul 2004 10:38:48
    • Re: Ikea rep isn't entirely positive..., fsik, Tue, 13 Jul 2004 11:42:01
    • lot of fiddling before your product works correctly, Trev, Tue, 13 Jul 2004 11:00:17
      • Not always..., Mattias.se, Tue, 13 Jul 2004 13:04:45
        • I'm kidding .. I love Ikea -- 3 Stores in the area, Trev, Tue, 13 Jul 2004 15:41:17
          • 3 !!!!, Mattias.se, Wed, 14 Jul 2004 05:07:15
            • and a 4th withing a 30-minute drive ;), dip, Wed, 14 Jul 2004 07:52:16
              • doh I forgot about that new one in Vaughn, Trev, Wed, 14 Jul 2004 08:21:49
        • it's usually good but sometimes.....>>, prodigal son, Tue, 13 Jul 2004 13:08:35
    • Conrans, PhillySaaber, Tue, 13 Jul 2004 10:47:08
  • Re: Saab and IKEA?, PhillySaaber, Tue, 13 Jul 2004 10:33:44
    • Re: Saab and IKEA?, JimF, Tue, 13 Jul 2004 13:08:02
      • Hmm...., PhillySaaber, Tue, 13 Jul 2004 13:50:28
    • IKEA Story on History Channel, dcjayhawk, Tue, 13 Jul 2004 10:48:52

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