Re: Met Jay Spenchian......Will he make it fly? - Saab General Bulletin Board - Saabnet.com
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Re: Met Jay Spenchian......Will he make it fly?
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Posted by carob (more from carob) on Sat, 20 Aug 2005 13:09:56 Share Post by Email
In Reply to: Met Jay Spenchian......Will he make it fly?, Mike Lynch [Profile/Gallery] , Sat, 20 Aug 2005 12:38:27
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I have also heard that aircraft heritage will play important part of the future marketing.
But I dont want to see anymore TopGear episodes where Jeremy had asked UK Saab dealer what airplane things does the car have and dealer was unable to point hardly anything.
Product is the master, marketing is the slave. It has to be that way. If product doesnt correspond what marketing says, credibility is lost.

Also Saab should ride with glory of future, not remembering the good old days.

I'm also worried that USA market has too big influence over what models Saab makes. Potential market growth is huge there, but should big marketing money put in use somewhere else?

Lutz got hang of Saab and now Jay seems to have some too. From that perspective it looks far better than incoherence that GM and Saab had some years ago.

posted by 85.76.10...

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