Re: Kerkorian sells entire stake in GM - Saab General Bulletin Board - Saabnet.com
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Re: Kerkorian sells entire stake in GM
Posted by mikef (more from mikef) on Fri, 1 Dec 2006 15:17:41
In Reply to: Kerkorian sells entire stake in GM, JDP, Fri, 1 Dec 2006 09:00:05
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His, and York's, demand that Saab and Hummer be jetisoned were understandable, stictly from a business strategy standpoint, if you were looking for a quicker GM turnaround. These are low volume brands with limted potential profitability (none current for Saab), and possible diversions to management.
Wagoner, et al, are obviously taking a longer range approach, which includes holding on to both brands. With the amount of US advertizing that GM has allowed Saab this past year, it is obvious to me that they are getting ready to push hard for the brand.
What confuses me is their continuous attempt to build a market in Europe, and in other parts of the world, for Cadillac, where none currently exists. This can't help Saab achieve its potential-especially in Europe.
Other thoughts?
posted by 64.171.121...
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