The power of buzzmarketing - Saab General Bulletin Board - Saabnet.com
The banner above is an advertisment - if it asks you to download software, please ignore.
Site News -
4/9 Saab Owners' Convention Day Pass Raffle |
3/26 M Car Covers (by State of Nine)
[General |
Members |
C900 |
9000 |
NG900 & OG93 |
93 |
95 |
NG95 |
99 |
Sonett |
Vintage Models |
Clubs |
Other Cars |
FAQs |
Gifts |
Member Photo Galleries |
Member Directory |
Classifieds |
Manuals |
*Buddy Registry |
*Mileage Registry |
Polls |
What's New |
Raffle |
Photo of the Month |
Sponsors]
If we step back, we'll see that this offer was a great example of buzzmarketing. For let's say $25,000 cost (to GM), they get all this free publicity and positive press for the durability of Saabs. This was a simple stroke of marketing genius if you ask me. It provided better exposure than any $25,000 advertising campaign ever could. Even if people quibble over eligibility rules, timing, or whatever, it's still 95% positive results that come out of it.
Usually, people who drive many miles with a car get a sticker or a pin or a t-shirt or something trivial. That becomes negative press.
Atul
http://www,thingsivenoticed.com
Posts in this Thread:
- Anyone a million-miler? If so, free Saab!, CGrider, Mon, 18 Dec 2006 14:25:03
- The power of buzzmarketing, Caarma , Tue, 19 Dec 2006 14:32:48 <-- Viewing This Message
- Isn't the 9-5 being redesigned for 2008?, Jeff B, Tue, 19 Dec 2006 07:31:02
- Re: Anyone a million-miler? If so, free Saab!, Dan , Mon, 18 Dec 2006 19:12:49
- Something's not right..., Street, Mon, 18 Dec 2006 16:32:38
- Darn-it!, SilverAeroGuy, Mon, 18 Dec 2006 16:09:17
- Dang! - I thought I might have a shot at this until...., MI-Roger , Mon, 18 Dec 2006 15:33:42
- they changed their tune?, Trev, Mon, 18 Dec 2006 15:16:32
- Re: Anyone a million-miler? If so, free Saab!, Derek in Durham, Mon, 18 Dec 2006 15:03:20
Members do not see ads below this line. - Help Keep This Site Online - Signup
Post a Followup
No Site Registration is Required to Post - Site Membership is optional (Member Features List), but helps to keep the site online
for all Saabers. If the site helps you, please consider helping the site by becoming a member.
StateOfNine.com
|
SaabClub.com
|
Jak Stoll Performance
|
M Car Covers
|
Ad Available
|
Random Saabnet.com Member Gallery Photos (Click Image)
This is a moderated bulletin board - Posting is a privilege, not a right.
Unsolicited commercial postings are not allowed (no spam). Please, no For Sale or Wanted postings, SERIOUSLY.
Classifieds are to be listed in The Saab Network Classifieds pages.
This is a problem solving forum for over 250,000 Saab owners, so expect to see
problems discussed here even though our cars are generally very reliable. This is not an anything goes
type of forum. Saabnet.com has been a moderated forum since 1988. For usage guidelines, see the
Saabnet.com Mission and Purpose Page. Please remember that you are
not anonymous. Site Contact | Site Donations | Other Sites by SP -
Poverty2Prosperity.org | Run Club Menlo Park | ScreenBot
Site Members do not see red text instructions, bottom of the page anchor ads, or box ads.
Click here to see all
the Site Membership Benefits!