strictly speaking, you are correct re my comment "it's a turbo. that's it", as you are right, ecoboost would refer to turbo + direct injection + all kinds of Ford specific engine management, and that it is a whole package (as is the power plant in every car on the market). I also agree that there is nothing wrong with having a name for one's system (eg Saab has BioPower, GM ironically has EcoTec engines, very similar sounding to Ecoboost!)...

That said, there was something about the way it was presented that struck me as over the top (much like the accompanying safety commercial)... especially given that most of their vehicles actually do not have this technology (yet the commercial gave the opposite impression)! I guess I viewed the direct injection part as evolutionary: most cars now are getting direct injection anyway... Ford probably could have put turbos in many of their cars ages ago, but instead stuck with big inefficient v8s to get power. That's why I find it amusing that all of a sudden they are interested in turbos + coined a name that obfuscates it... perhaps I am using too broad a brush, but like GM/Saab, Ford absorbed much capability from Volvo (safety + turbocharging) and is milking it for all it's worth... fair enough, that's business... but it doesn't terribly sell me on their products (even if they may be improving as a result)...

Finally, there are certainly numerous other manufacturers producing cars with gasoline direct injection + turbos (GM, BMW, Audi, Mazda...), and for the most part, they don't have silly names for the combination (aside from TLAs) because often there is a NA and turbo version anyway... and that is my point, imho it is the turbo that is the key to "ecoboost" and the concept is not new...

James...



posted by 216.75.191...

• This is how Saab should advertise, Gargoyle, Thu, 22 Jul 2010 19:55:45
  • quite NOT saabish, Siegfried, Fri, 23 Jul 2010 12:25:57
  • And my point is made, Gargoyle, Fri, 23 Jul 2010 11:31:32
  • zoom zoom has been a great campaign, Craig, Fri, 23 Jul 2010 09:59:28
    • Re: zoom zoom has been a great campaign, James, Fri, 23 Jul 2010 10:18:45
  • I liked it..., Erik919kt, Fri, 23 Jul 2010 09:32:14
  • Re: This is how Saab should advertise, EGD , Fri, 23 Jul 2010 09:07:20
    • But this is not an ad or TV commercial, Noel, Fri, 23 Jul 2010 09:47:27
  • This would cost between $100K and $250K, Noel, Fri, 23 Jul 2010 08:59:59
  • I dunno..., James, Fri, 23 Jul 2010 07:21:34
    • Jeez, speaking of walking the fine line of inaccuracy, Craig, Fri, 23 Jul 2010 08:36:18
      • not really..., James, Fri, 23 Jul 2010 10:35:19
        • Re: not really..., Craig, Fri, 23 Jul 2010 10:45:07
          • fair enough..., James, Fri, 23 Jul 2010 13:48:28 <-- Viewing This Message
  • Re: This is how Saab should advertise, John Myers, Thu, 22 Jul 2010 20:27:13
    • Re: This is how Saab should advertise, turbocon86, Fri, 23 Jul 2010 06:40:36
      • Rx7 was the only car i liked driving, bic, Fri, 23 Jul 2010 08:00:10
        • Loved driving a 1984 Rx7, THS, Fri, 23 Jul 2010 09:00:24

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