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FB came up with the simple idea of requiring real people names to register (which is the reason I do not have a FB account btw). That made looking up and friending contacts so much easier and the FB user base exploded. It is as simple as this - there is no magic. In MySpace you had to find out people usernames some other ways which did not generate that many connections.
With this hole "plugged" it is very unlikely people will switch to another platform. Google buzz and plus proved it.
posted by 67.90.20...
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