Because they don't SELL, that's why! - Saab General Bulletin Board - Saabnet.com
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Because they don't SELL, that's why!
Posted by KQuigley (more from KQuigley) on Sun, 28 Apr 2002 15:32:49
In Reply to: But why ditch the hatch totally?, Hood, Sun, 28 Apr 2002 14:05:53
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For the last time, hatchbacks are a Dead On Arrival issue in the US. It is engrained in people's minds that a hatchback is a low end vehicle (like a VW Golf). The dreadful American hatchbacks of the 70's like the Ford Mustang II (my sister had one) sealed their fate.
Most people buy family sedans, or if they need the space they go for the dreaded minivan or <horror> an SUV. I know we don't like it but that's the accepted fact.
Something like a Saab 9000 which was probably the largest hatchback you could ever buy simply drops off the radar screen.
If anything is making a comeback it's not hatchbacks, but instead WAGONS. Saab is right in the sweet spot with the 9-5 wagon... And I'm sure a 9-3 wagon is in the plan...
As far as I'm concerned Saab is doing the right thing... Sales will follow and THEN they can entertain the idea of offering a sporty Sonett IV with a hatchback in limited numbers.
And as for the argument that Mercedes (and a few others) are offering hatchbacks... Let's remember that they are much bigger companies that can afford to have a broader lineup and take some risks. If the C230 is a failure in the marketplace after a few years they can drop it and it's no problem. (Remember that the BMW 318 hatch was considered a dud)
A failure for Saab would be DISASTEROUS! They haven't been solidly profitable for over a decade... That's the reality that is driving this decision.
Enough said.
posted by 64.12.10...
Posts in this Thread:
- I've seen first official pics of the new 9-3, Clawfinger, Sat, 27 Apr 2002 07:25:55
- How come no one mentioned engine lineup?, JIM, Mon, 29 Apr 2002 11:43:33
- I betcha its all a fake........, Paul , Mon, 29 Apr 2002 11:34:55
- I'll wait for the Hirsch 9-3 Aero....AWD 6 Speed n/m, Johnny del, Mon, 29 Apr 2002 00:25:36
- Hatchback Reality, Sieglo, Sun, 28 Apr 2002 16:33:08
- I'm in love but would like a hatch also and 3 spokes, Atul, Sun, 28 Apr 2002 15:06:43
- Sweet, Sieglo, Sun, 28 Apr 2002 11:28:38
- Re: I've seen first official pics of the new 9-3, Jonas, Sun, 28 Apr 2002 11:04:37
- Awsome!, Coolknight, Sun, 28 Apr 2002 07:41:01
- Good looking car! A hatch would've looked better! n/m, KS, Sat, 27 Apr 2002 23:45:41
- Am I the ONLY one who doesn't like it?!?, IronJoe, Sat, 27 Apr 2002 23:19:24
- I agree with you., Tim S, Sun, 28 Apr 2002 12:34:54
- Yup... You're the only one!, KQuigley, Sat, 27 Apr 2002 23:47:45
- yeah, it's just you! ;-), Ron H, Sat, 27 Apr 2002 23:41:37
- Any chance the Diesel will make it to N. Am.? n/m, Cannonball, Sat, 27 Apr 2002 18:59:40
- No!, BillR, Sun, 28 Apr 2002 10:40:39
- wait, did you say tabloid? :)......n/m, Quinn S. Kurz, Sat, 27 Apr 2002 13:37:57
- looks nice, but looks like a BMW...n/m, Boris 88SPG, Sat, 27 Apr 2002 11:00:34
- Now you can see it on the web!!! (Link), Clawfinger, Sat, 27 Apr 2002 08:22:02
- Nice looking. Rough translation of info in the article, Notes, Sun, 28 Apr 2002 12:10:39
- Roof line reminds me of the Audi A6 or VW Passat, Allen K, Sat, 27 Apr 2002 14:00:47
- Wow, good job... and again, nothing like the spy shots., Scott Paterson , Sat, 27 Apr 2002 11:56:35
- handsome, John A., Sat, 27 Apr 2002 08:41:16
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