Good point, Chris... - Saab General Bulletin Board - Saabnet.com
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Good point, Chris...
Posted by Brian (more from Brian) on Fri, 13 Dec 2002 09:14:18
In Reply to: Upset Porsche owners club........., ChrisB, Fri, 13 Dec 2002 08:41:37
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I saw a post here last night and chuckled to myself about this- someone said that "buying/wearing Saab apparel will help the brand." I understand where this sentiment may come from, but I question why people feel it is their duty to buy overpriced apparel with "Saab" written across the front of it to support the brand. I'm not saying Saab doesn't care about its enthusiasts, but I am saying that it cares about the mass market more (otherwise, the new 9-3 would still be a hatch!)
Saab is a business, not a crusade. There is much more money to be made oustide of the enthusiast crowd. Porsche sees the same thing- Cayennes are all sold out for this year (but I agree with pundits that sales will take a dramatic downturn in years 3 and 4).
Saab is among the most incredible "woulda shoulda coulda" business stories of the past 30 years- it should be taught as a case study in business courses.
Brian
posted by 216.231.195...
Posts in this Thread:
- Upset Porsche owners club........., ChrisB, Fri, 13 Dec 2002 08:41:37
- Just wait til the V8 911 gets here- jesus!! nm, Andy E, Sat, 14 Dec 2002 23:25:04
- I know how Porsche can silence the mob..., b.flippo, Sat, 14 Dec 2002 09:27:43
- Received Cayenne Introduction kit in mail..., Liam S., Fri, 13 Dec 2002 15:49:27
- didn't they say the same when the 944/928 came out?, Trev, Fri, 13 Dec 2002 10:29:45
- and to think its virtually VW Tourag!, Pete Saab 9-5, Fri, 13 Dec 2002 09:15:02
- Good point, Chris..., Brian, Fri, 13 Dec 2002 09:14:18 <-- Viewing This Message
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