was done by Lexus 10 years ago. The camera was mounted in the car, looking out the windshield. As the car drove down the road, they'd remove first one source of noise after another. First, they took out the gear noise, then road noise, finally, wind noise, leaving you to listen to what you wanted, some pleasant music.

It used the medium (TV) in the way TV is uniquely able to be used. The ad put the viewer in the car and demonstrated in a sensory way, why the car was superior. How cool!

Cadillac, and others would rather present some self-important looking person or couple in one of their cars. The viewer is supposed to want to be those people. Presumably the car will impart status. Pretty shallow.

posted by 24.247.175...

• what's this - saab has a tagline!?, toshi, Sat, 1 Mar 2003 02:52:37
  • You know what was cool?, bkoeth, Mon, 3 Mar 2003 14:12:48
  • Goes like a ladderlapp out of helsike, Trev, Sun, 2 Mar 2003 12:38:00
  • Re: what's this - saab has a tagline!?, Atul, Sat, 1 Mar 2003 21:12:05
  • One of the best car ads I remember seeing, Allan, Sat, 1 Mar 2003 18:50:09 <-- Viewing This Message
  • Why so confrontational?, Nathan Work, Sat, 1 Mar 2003 15:23:06
    • Not really ..., J, Sat, 1 Mar 2003 15:27:14
      • I like "Move your a$$!" as a slogan....., Sieglo, Mon, 3 Mar 2003 12:30:17
      • No, really :-) ..., Nathan Work, Sat, 1 Mar 2003 15:32:01
        • I agree with Nathan on this one., VP, Sat, 1 Mar 2003 16:49:47
          • New Slogan: "Think for yourself." :-), J, Sat, 1 Mar 2003 20:05:16
            • Awesome... I like it!, Scott Paterson , Sat, 1 Mar 2003 20:16:27
              • Alright ... Alright ... I know sarcasm when I see it., J, Sat, 1 Mar 2003 20:32:51
                • No..., Scott Paterson , Sat, 1 Mar 2003 20:54:21
                  • Saab definitely not for lemmings., J, Sat, 1 Mar 2003 21:15:14
  • I like it... finally they have SOMETHING (n/m)., Intro, Sat, 1 Mar 2003 13:08:24
    • How about "The Ultimate DRIVERS Machine"...., Paul , Sun, 2 Mar 2003 13:14:04
  • I like it..., bazil burns, Sat, 1 Mar 2003 06:18:35
  • Re: OT SF Saabs, ryanathp, Sat, 1 Mar 2003 05:19:24
  • Also - Life Is Not a Spectator Sport, Scott Paterson , Sat, 1 Mar 2003 03:10:39
    • Which seems to be a ripoff of Nike/Reebok..., Brian, Sat, 1 Mar 2003 08:53:45
      • Just Do It?, Scott Paterson , Sat, 1 Mar 2003 14:27:58
        • Yes, it does matter..., Brian, Sat, 1 Mar 2003 15:31:30
          • Re: Yes, it does matter..., toshi, Sat, 1 Mar 2003 19:01:13
            • They beat us over the head with Find Your Own..., Scott Paterson , Sat, 1 Mar 2003 20:17:30
              • Re: They beat us over the head with Find Your Own..., toshi, Sun, 2 Mar 2003 14:51:38
                • Never Follow, Scott Paterson , Sun, 2 Mar 2003 21:29:07
                  • Oops. "Never follow" used by Audi, presently., toshi, Sun, 2 Mar 2003 22:58:07
            • I agree with you 100%..., Intro, Sat, 1 Mar 2003 20:06:04
              • Find Your Own Road..., Brian, Sat, 1 Mar 2003 20:39:31
                • Either way... stay home for "football" n/m, bRAD, Mon, 3 Mar 2003 11:20:08
                • So, that's what the commercial was about...., Allan, Sun, 2 Mar 2003 10:30:26

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