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I saw a great Saab ad with the line "Anybody who said they wasted a whole day driving hasn't driven a Saab" or something to that effect. It's exactly how I feel about driving my car; it's enjoyable use of time, not a waste.
Atul
P.S. I liked Find your own road and the cartoonish ads. They worked on me in 1997.
posted by 172.154.4...
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