Anti BMW appeal......too much bling... - Saab Other Cars Bulletin Board - Saabnet.com
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Ask a BMW salesman at Continental Saab/BMW why he drives a Saab and his answer is "Everybody drives a BMW". Unfortunately Saab has to share that "anti BMW appeal" with the entire market of luxury sport sedans except that many of them have become too mainstream themselves and suffer the same sort of anti-appeal.
Of what's availible, Saab could definitely be singled out, not German or Japanese, not RWD, not 6 cylinder, a very unique automotive statement at the low price end of the luxury spectrum.
Good luck to BMW trying to convince Americans that a BMW is truly the thinking mans car. Too much bling at BMW lately.
Posts in this Thread:
- Interesting SAAB related BMW campaign, saw, Thu, 3 Aug 2006 23:45:32
- the BMW I want....., Bill H., Fri, 4 Aug 2006 13:07:16
- What I don't know is how many BMW drivers, Noel, Fri, 4 Aug 2006 12:42:46
- Anti BMW appeal......too much bling..., Mike Lynch , Fri, 4 Aug 2006 11:22:28 <-- Viewing This Message
- me too, 2saabs, Fri, 4 Aug 2006 04:45:32
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