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Re: The Chinese have this strategy also...
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Posted by Justin VanAbrahams [Email] (#32) [Profile/Gallery] (more from Justin VanAbrahams) on Tue, 15 Apr 2014 12:51:12 Share Post by Email
In Reply to: The Chinese have this strategy also..., Snowmobile [Profile/Gallery] , Tue, 15 Apr 2014 07:55:07
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I think to some degree higher-end brands in all categories have shifted their focus from selling on long-lasting qualities to selling on features, as everyone would rather sell a new widget every few years than to sell an individual one or two widgets in their entire lifetime. Used to be you'd buy a Sony TV an enjoy it for a decade or more, a Mercedes and never buy another car again. These days, those brands are selling decidedly more disposable products and they routinely one-up themselves by adding features and then marketing heavily to previous customers, but not really improving the core product all that much. In a vacuum, it's sound economics, but in a real market - especially a congested one - that approach largely discounts quality which leaves the door open to less sophisticated competition. Who cares if your car or TV or dishwasher won't last five years if you're going to dump it in 4.5 anyway? Why buy a Mercedes when you can buy a Hyundai Genesis for half and lose essentially nothing except the badge? That 2014 S-class isn't going to last 20 years like a 1984 S-class would... and you won't want it anyway!

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