and that reference's conclusion was - Saab Other Cars Bulletin Board - Saabnet.com
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and that reference's conclusion was
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Posted by AeroEd [Email] (more from AeroEd) on Tue, 31 Mar 2015 14:35:30 Share Post by Email
In Reply to: Re: How do you know their intention, EGD [Profile/Gallery] , Tue, 31 Mar 2015 09:49:20
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Conclusion
The behavior of households in this study does not prove that all HEV buyers make functional compromises in order to have desired symbolic benefits. However, these examples do suggest that such exchanges are possible. Certainly consumers are not focused exclusively on image, as some authors have suggested [22]. In this study, many households (including some of the natural greens) evaluated and rejected the two-seat Honda Insight due to its functional drawbacks, despite the fact
that it possessed many of the same symbolic benefits of other HEVs. The indication from these HEV owners is that consumers may tolerate some functional compromises if the right rewards are provided as compensation. For some buyers, these rewards may need to be image rather than additional function. This is important to remember as new types of automobiles, including hydrogen fuel cell vehicles (FCVs), emerge in the marketplace. The success of these vehicles may depend not on exactly matching the functional capabilities of existing automobiles, but rather in offering the right mix of functional and symbolic benefits to attract consumers

I'm sure that if I searched around I could find some article describing the motivations of Americans buying expensive European cars.

Ed

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