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Saab knows their audience
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Posted by Bruce (more from Bruce) on Tue, 10 Jun 2003 08:23:25 Share Post by Email
In Reply to: Saab Advertising, Mike 9-3 SS, Mon, 9 Jun 2003 19:53:49
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With advertising it's all about "knowing your audience"... And Saab has determined that advertising on certain "high-end" cable channels (History Channel, CNN, A&E, TLC, etc) is more cost effective... Why? Because that's what the demographic that buys Saabs is watching!

Yeah, sure they could buy a 30 second commercial on "Friends" but that's VERY expensive and the demographics just aren't there! It's basically a waste of time and money to appeal to the eyeballs of "Joe Sixpack" who isn't gonna buy a Saab in the first place.

And finally, advertising is ALL about emotion... A great majority of people don't give a hoot about "stats"... they care about STATUS! This is "Advertising 101"... It doesn't matter what the product is, toilet paper or turbos... If people think they'll feel better, look better, and attract members of the opposite sex (aka "get laid"), then the advertising WORKS!



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