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Saab Advertising
Posted by Mike 9-3 SS [Email] (more from Mike 9-3 SS) on Mon, 9 Jun 2003 19:53:49
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From what I can determine, Saab is spending money to advertise on networks like the History Channel, CNN, and Tech TV, but I am yet to see the car advertised on the major networks on primetime. Then the ad lacks information to intice the prospective new clients Saab so desperately needs. "A nation of Independence" is great for those who already know Saab, but Saab needs to be a pro-active advertiser and not passive, as it is now. I propose to Saab that a contest consisting of Saab owners make an advertisement that will promote the make and truly define what it is that makes a Saab so much more than a BMW, Audi, Volvo, etc. If you let the Saab owners come up with an ad, it may be cheaper and a whole more effective than the current marketing team has produced.
posted by 12.245.3...
Posts in this Thread:
- Saab Advertising, Mike 9-3 SS, Mon, 9 Jun 2003 19:53:49 <-- Viewing This Message
- New Car Advertising, Aero'ed, Sat, 14 Jun 2003 10:39:00
- Worst car ad EVER!, Bruce, Tue, 10 Jun 2003 20:31:41
- Saab knows their audience, Bruce, Tue, 10 Jun 2003 08:23:25
- Re: Saab Advertising, SaabKen in Vancouver BC, Tue, 10 Jun 2003 08:09:05
- Ads are about emotion... not competitive features..., bRAD, Tue, 10 Jun 2003 05:48:50
- People that are Inspired..., b.flippo, Tue, 10 Jun 2003 09:25:30
- Remember what your wife told you..., FrozenSaab, Tue, 10 Jun 2003 07:03:01
- Everyone knows "Royale Ultra" is the tp of champions..., bRAD, Tue, 10 Jun 2003 07:12:00
- Can I get TP with maple leaves embossed on it?, Randy Thatcher , Tue, 10 Jun 2003 10:51:52
- Depends on what you eat..., FrozenSaab, Wed, 11 Jun 2003 09:24:39
- You know for every roll of American TP ......, SaabKen in Vancouver BC, Tue, 10 Jun 2003 20:01:28
- Why substitute?, bRAD, Tue, 10 Jun 2003 11:29:45
- My Mum had tp with PM Trudeau's pic on it ......., Paul , Tue, 10 Jun 2003 11:16:57
- Uh, where is this thread headed ? Doh ! n/m, SaabKen, Tue, 10 Jun 2003 08:06:55
- huh huh huh TP hehehehehehehhe aieeeeeeee n/m, Trev, Tue, 10 Jun 2003 07:31:41
- Disagree totally, VP, Tue, 10 Jun 2003 04:40:14
- Re: Disagree totally, Mike 9-3 SS, Tue, 10 Jun 2003 07:49:00
- I hear radio ads several times a day......, Bryan , Tue, 10 Jun 2003 05:30:12
- Saab is one of the official sponsors of NPR n/m, SaabKen in Vancouver BC, Tue, 10 Jun 2003 08:09:58
- Re: I hear radio ads several times a day......, Erik W, Tue, 10 Jun 2003 05:53:56
- No matter how heartfelt your political convictions..., Nervousaaber, Wed, 11 Jun 2003 09:48:53
- NPR listeners 75% republican...supposed to be a..., Bryan , Tue, 10 Jun 2003 12:55:45
- NPR listeners 75% republican...supposed to be a..., Bryan , Tue, 10 Jun 2003 12:55:431
- NPR listeners 75% republican...supposed to be a..., Bryan , Tue, 10 Jun 2003 12:55:41
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