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let the crusade begin
Posted by surfer_rex (more from surfer_rex) on Wed, 20 Aug 2003 12:13:01
In Reply to: Saab article in today's Detroit News, nypb, Tue, 19 Aug 2003 12:39:33
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Mr. Lienert is right about one thing, the loyalty of Saab owners.
The responses which he has provoked here( and the expansive letters to the editor)would make you think that he has defamed our religion, trampled our ethnicity, and badmouthed our mamma's!
The way I interpreted the article was that Mr. Lienart is calling into question GM's marketing strategy for Saab, not the Saab product. In fact, he is arguing for GM to let Saab retain it's uniqueness, which is a major source of the brand loyalty.
posted by 206.102.16...
Posts in this Thread:
- Saab article in today's Detroit News, nypb, Tue, 19 Aug 2003 12:39:33
- My email sent to Mr. Leinert, Jon in Chicago, Wed, 20 Aug 2003 14:27:17
- The bigger question is..., Rod M, Wed, 20 Aug 2003 12:24:58
- let the crusade begin, surfer_rex, Wed, 20 Aug 2003 12:13:01 <-- Viewing This Message
- Maybe we're going about this backwards..., Scott Paterson , Wed, 20 Aug 2003 10:01:35
- My letter to the editors (long), MO, Wed, 20 Aug 2003 09:47:40
- Re: Saab article in today's Detroit News, Willy, Wed, 20 Aug 2003 09:39:22
- We are a funny bunch.....some are not happy because..., TKC, Wed, 20 Aug 2003 06:09:50
- I wrote him this e-mail, Redmilk, Tue, 19 Aug 2003 22:07:35
- Detroit Insider Gets it Wrong, Ian Glenday , Tue, 19 Aug 2003 13:38:10
- interesting article...i wonder what he drives? n/m, Ali, Tue, 19 Aug 2003 13:18:20
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