Too bad they didn't fire Michael Mauer - Saab General Bulletin Board - Saabnet.com
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Too bad they didn't fire Michael Mauer
Posted by Donald North [Email] (more from Donald North) on Thu, 10 Mar 2005 18:36:41
In Reply to: Peter Augustsson Saab boss quits, MDViggen, Wed, 9 Mar 2005 05:49:30
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GM needs to overhaul Saab, fire Michael Mauer, re-identify the essence of the brand, and build on it. This is what Ford is doing with better success.
Making uninspired me-too cars like the current 9-3 sedan and convertible (you wouldn't believe how many A4 convertibles I see on the road in LA compared with the new Saab), and the joke called the 9-2, is no way to salvage and grow a brand. And why can't they make an AWD version of the 9-5? Everyone else seems to be able to do it...
I also find it hard to believe that it is less costly to move production from Sweden to Germany.
Donald North
posted by 66.153.118...
Posts in this Thread:
- Peter Augustsson Saab boss quits, MDViggen, Wed, 9 Mar 2005 05:49:30
- Too bad they didn't fire Michael Mauer, Donald North, Thu, 10 Mar 2005 18:36:41 <-- Viewing This Message
- I don't know how long he was in charge but Saab was, KB88900TC, Thu, 10 Mar 2005 15:35:51
- Come on Renault save us quick..., MMM, Thu, 10 Mar 2005 01:18:51
- Re: Peter Augustsson Saab boss quits - Edmunds, Brian_in_MA, Wed, 9 Mar 2005 10:31:28
- Don't know how to feel about this..., AdamB , Wed, 9 Mar 2005 06:41:14
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