I kind of like the new tv spots where they show uniformity and then point out how saab is differnt. They are amusing, but they need 10 of them instead of the same two I keep seeing.

I would think that most saab buyers are 30-50 professionals. The whole "pot bellied pig", "pet turtle", "crazy color lady" bits seem trite and non-unique. Isn't having a funny pet the cliche of a unique person? I mean, it's not unique or strange to have a pet pig (80,000 are sold in the US each year as pets). These ads seem targeted to 16-25 year olds who aren't interested in saab because of cost, lower gas mileage (than honda, toyota) and small engines (compared to infiniti, acura).

It's hard to focus on truly unique people because every other product is spotlighting the parapalegic rock climber or whatever.

All this being said, I have noticed how 9-3 (non convertable) drivers are pretty ugly as a driving subset. Myself included, it is pretty strange. In Atlanta, almost every time I see a 9-3 driver, they are ugly.

posted by 65.182....

• Be a part of a new Saab Web site, shweri, Fri, 25 Mar 2005 07:25:33
  • You really opened up a can of worms, shweri, No Snaab, Sat, 2 Apr 2005 07:00:33
  • I'm not quirky, Erik, Tue, 29 Mar 2005 10:06:26
  • Re: Be a part of a new Saab Web site, dboone, Mon, 28 Mar 2005 19:56:49
  • Recommendation, kaslop, Sun, 27 Mar 2005 08:30:09
    • well said, MO, Mon, 28 Mar 2005 08:23:39
    • i think you're harshin' on this too much....>>, a prodigal son, Sun, 27 Mar 2005 20:16:36
      • clubs and 'clubs', kaslop, Mon, 28 Mar 2005 13:10:46
        • solid. i hear you on all counts. stream should be up>, a prodigal son, Mon, 28 Mar 2005 14:10:24
    • Re: Recommendation, No Snaab, Sun, 27 Mar 2005 14:36:50
  • Sorry, I'll pass..........., andy , Sat, 26 Mar 2005 08:08:51
  • This sounds like a terrible idea, Brian A Lee, Sat, 26 Mar 2005 05:46:52 <-- Viewing This Message
    • We're not ugly, RS , Sat, 26 Mar 2005 06:03:48
      • Re: We're not ugly, Brian A Lee, Sat, 26 Mar 2005 06:49:27
        • Yeah, Q would need a different seatbelt setup, RS , Sat, 26 Mar 2005 06:58:42
  • Scott is right, Pete Saab 9-5, Fri, 25 Mar 2005 10:45:30
  • Re: Be a part of a new Saab Web site, Scott Paterson , Fri, 25 Mar 2005 10:23:31
    • Re: Be a part of a new Saab Web site, shweri, Fri, 25 Mar 2005 18:02:59
      • Re: Be a part of a new Saab Web site, dboone, Mon, 28 Mar 2005 20:23:57
      • I'd rather know why the car is special and unique, saw, Fri, 25 Mar 2005 18:03:43
        • you do point out a funny irony though but i still>, a prodigal son, Sun, 27 Mar 2005 20:20:49
        • Re: I'd rather know why the car is special and unique, big monkey, Sun, 27 Mar 2005 08:51:00
        • Ads don't sell cars sales people sell cars..., Rookie, Sat, 26 Mar 2005 18:35:11
          • Re: Ads don't sell cars sales people sell cars..., dboone, Mon, 28 Mar 2005 20:33:34
            • Macintosh, Nissan, Steak n' Shake, AFLAC..., Rookie, Mon, 28 Mar 2005 22:12:05
              • Re: Macintosh, Nissan, Steak n' Shake, AFLAC..., dboone, Mon, 28 Mar 2005 23:26:33
                • all right..., Rookie, Tue, 29 Mar 2005 11:38:52
                  • Re: all right..., dboone, Tue, 29 Mar 2005 18:54:36
                    • Don't think it will last..., Rookie, Tue, 29 Mar 2005 21:42:03
                      • Re: Don't think it will last..., dboone, Wed, 30 Mar 2005 08:54:36
                • Re: Macintosh, Nissan, Steak n' Shake, AFLAC..., Spiros Trianta, Tue, 29 Mar 2005 08:44:23
                  • Re: Macintosh, Nissan, Steak n' Shake, AFLAC..., dboone, Tue, 29 Mar 2005 10:21:47
        • Here's a picture..., Advocate, Sat, 26 Mar 2005 06:40:30
          • That *is* darned nice, RS , Sat, 26 Mar 2005 07:01:26
          • This is truly unique, Advocate, Sat, 26 Mar 2005 06:41:23

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