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clubs and 'clubs'
Posted by kaslop [Email] (more from kaslop) on Mon, 28 Mar 2005 13:10:46
In Reply to: i think you're harshin' on this too much....>>, a prodigal son, Sun, 27 Mar 2005 20:16:36
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Groups of individuals that come together for the benefit of all are one thing. Its especially cool when groups like this self-assemble and are more-or-less non-hierarchical. Yes, saabnet is sometimes like that. Good stuff.
A marketing campaign intended to sell a product is a different thing. The attempt here is to borrow content from owners in order to associate a certain 'Life-style' ('independent-minded people buy saabs') with the product. As a campaign, its an oxymoron (or ironic if you prefer), as has been pointed out. (though I admit that doesn't preclude it from being successful!)
'Life-style' marketing may be all the rage but its still smoke-n-mirrors. I'm buying a product from a company, so what I want to know is the nature of the product and the nature of the company.
Diversity of opinion, independence of thought -- these are all worthy qualities. But if any company, including saab, wants to promote (exploit?) them, then lets see what the company itself is doing on this front.
Having said all that, I sincerely hope that this is an opportunity that gives you a little extra PR. From what I can tell from your site, helping you out would be a good thing.
Go get 'em. I'll watch your clip too.
posted by 129.173.10...
Posts in this Thread:
- Be a part of a new Saab Web site, shweri, Fri, 25 Mar 2005 07:25:33
- You really opened up a can of worms, shweri, No Snaab, Sat, 2 Apr 2005 07:00:33
- I'm not quirky, Erik, Tue, 29 Mar 2005 10:06:26
- Re: Be a part of a new Saab Web site, dboone, Mon, 28 Mar 2005 19:56:49
- Recommendation, kaslop, Sun, 27 Mar 2005 08:30:09
- Sorry, I'll pass..........., andy , Sat, 26 Mar 2005 08:08:51
- This sounds like a terrible idea, Brian A Lee, Sat, 26 Mar 2005 05:46:52
- Scott is right, Pete Saab 9-5, Fri, 25 Mar 2005 10:45:30
- Re: Be a part of a new Saab Web site, Scott Paterson , Fri, 25 Mar 2005 10:23:31
- Re: Be a part of a new Saab Web site, shweri, Fri, 25 Mar 2005 18:02:59
- Re: Be a part of a new Saab Web site, dboone, Mon, 28 Mar 2005 20:23:57
- I'd rather know why the car is special and unique, saw, Fri, 25 Mar 2005 18:03:43
- you do point out a funny irony though but i still>, a prodigal son, Sun, 27 Mar 2005 20:20:49
- Re: I'd rather know why the car is special and unique, big monkey, Sun, 27 Mar 2005 08:51:00
- Ads don't sell cars sales people sell cars..., Rookie, Sat, 26 Mar 2005 18:35:11
- Here's a picture..., Advocate, Sat, 26 Mar 2005 06:40:30
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