Chris,
Enjoyed your post.
You say that you are not a marketing guy....well to be any good in advertising/planning, you had better be a marketing guy. You can not separate the disaplines. Product development, marketing and sales are all joined at the hip....regardless of what anyone says.
Developing a strategy to reposition Everlast in athletic shoes is a very interesting assignment. I would be interested in your views on how to fundamentally approach that.
Saab is the airplane brand amoung automobiles. GM just has not figured it out yet.....and more importantly if they don't the brand will never have a solid place in the minds of the consumers, will never have a chance to turn a profit and will be sold off.
Re: Advertising/PR integration....you are correct. But it is difficult to orchestrate such a merge as PR is a people to people skill, similar to sales. Advertising is like a bomb....and now more like a smart bomb. It is easier and more profitable to build a bomb and drop it than to go through the tedious task of people to people relations.

Now, get some sleep.



posted by 68.99.184...

• Be a part of a new Saab Web site, shweri, Fri, 25 Mar 2005 07:25:33
  • You really opened up a can of worms, shweri, No Snaab, Sat, 2 Apr 2005 07:00:33
  • I'm not quirky, Erik, Tue, 29 Mar 2005 10:06:26
  • Re: Be a part of a new Saab Web site, dboone, Mon, 28 Mar 2005 19:56:49
  • Recommendation, kaslop, Sun, 27 Mar 2005 08:30:09
    • well said, MO, Mon, 28 Mar 2005 08:23:39
    • i think you're harshin' on this too much....>>, a prodigal son, Sun, 27 Mar 2005 20:16:36
      • clubs and 'clubs', kaslop, Mon, 28 Mar 2005 13:10:46
        • solid. i hear you on all counts. stream should be up>, a prodigal son, Mon, 28 Mar 2005 14:10:24
    • Re: Recommendation, No Snaab, Sun, 27 Mar 2005 14:36:50
  • Sorry, I'll pass..........., andy , Sat, 26 Mar 2005 08:08:51
  • This sounds like a terrible idea, Brian A Lee, Sat, 26 Mar 2005 05:46:52
    • We're not ugly, RS , Sat, 26 Mar 2005 06:03:48
      • Re: We're not ugly, Brian A Lee, Sat, 26 Mar 2005 06:49:27
        • Yeah, Q would need a different seatbelt setup, RS , Sat, 26 Mar 2005 06:58:42
  • Scott is right, Pete Saab 9-5, Fri, 25 Mar 2005 10:45:30
  • Re: Be a part of a new Saab Web site, Scott Paterson , Fri, 25 Mar 2005 10:23:31
    • Re: Be a part of a new Saab Web site, shweri, Fri, 25 Mar 2005 18:02:59
      • Re: Be a part of a new Saab Web site, dboone, Mon, 28 Mar 2005 20:23:57
      • I'd rather know why the car is special and unique, saw, Fri, 25 Mar 2005 18:03:43
        • you do point out a funny irony though but i still>, a prodigal son, Sun, 27 Mar 2005 20:20:49
        • Re: I'd rather know why the car is special and unique, big monkey, Sun, 27 Mar 2005 08:51:00
        • Ads don't sell cars sales people sell cars..., Rookie, Sat, 26 Mar 2005 18:35:11
          • Re: Ads don't sell cars sales people sell cars..., dboone, Mon, 28 Mar 2005 20:33:34
            • Macintosh, Nissan, Steak n' Shake, AFLAC..., Rookie, Mon, 28 Mar 2005 22:12:05
              • Re: Macintosh, Nissan, Steak n' Shake, AFLAC..., dboone, Mon, 28 Mar 2005 23:26:33
                • all right..., Rookie, Tue, 29 Mar 2005 11:38:52
                  • Re: all right..., dboone, Tue, 29 Mar 2005 18:54:36
                    • Don't think it will last..., Rookie, Tue, 29 Mar 2005 21:42:03
                      • Re: Don't think it will last..., dboone, Wed, 30 Mar 2005 08:54:36 <-- Viewing This Message
                • Re: Macintosh, Nissan, Steak n' Shake, AFLAC..., Spiros Trianta, Tue, 29 Mar 2005 08:44:23
                  • Re: Macintosh, Nissan, Steak n' Shake, AFLAC..., dboone, Tue, 29 Mar 2005 10:21:47
        • Here's a picture..., Advocate, Sat, 26 Mar 2005 06:40:30
          • That *is* darned nice, RS , Sat, 26 Mar 2005 07:01:26
          • This is truly unique, Advocate, Sat, 26 Mar 2005 06:41:23

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