I'd rather know why the car is special and unique - Saab General Bulletin Board - Saabnet.com
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I'd rather know why the car is special and unique
Posted by saw (more from saw) on Fri, 25 Mar 2005 18:03:43
In Reply to: Re: Be a part of a new Saab Web site, shweri, Fri, 25 Mar 2005 18:02:59
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After all it is the car that is being sold. Of course if it is not special and unique there is a problem. But the point is that it is the product that matters which seems lost to modern marketing. Although that is something interesting about SAAB in the past. They focused on the product. When most advertisers wouldn't use more than a couple sentences they'd fill a page with text full of product detail.
Sure there is something powerful about the do your own thing "make your own road" sort of SAAB image. And it does apply to many SAAB owners. Nothing wrong with cultivating it.
However, there is also something illogicial about a campaign for "people who choose to live life their own way and make their own choices...." that basically says people who make their own choices should buy this because that is what people who make their own choices do.
Regardless good luck. Sorry but we finally got a TV again last fall after a number or years without so can't help you with that one.
posted by 64.139.3...
Posts in this Thread:
- Be a part of a new Saab Web site, shweri, Fri, 25 Mar 2005 07:25:33
- You really opened up a can of worms, shweri, No Snaab, Sat, 2 Apr 2005 07:00:33
- I'm not quirky, Erik, Tue, 29 Mar 2005 10:06:26
- Re: Be a part of a new Saab Web site, dboone, Mon, 28 Mar 2005 19:56:49
- Recommendation, kaslop, Sun, 27 Mar 2005 08:30:09
- Sorry, I'll pass..........., andy , Sat, 26 Mar 2005 08:08:51
- This sounds like a terrible idea, Brian A Lee, Sat, 26 Mar 2005 05:46:52
- Scott is right, Pete Saab 9-5, Fri, 25 Mar 2005 10:45:30
- Re: Be a part of a new Saab Web site, Scott Paterson , Fri, 25 Mar 2005 10:23:31
- Re: Be a part of a new Saab Web site, shweri, Fri, 25 Mar 2005 18:02:59
- Re: Be a part of a new Saab Web site, dboone, Mon, 28 Mar 2005 20:23:57
- I'd rather know why the car is special and unique, saw, Fri, 25 Mar 2005 18:03:43 <-- Viewing This Message
- you do point out a funny irony though but i still>, a prodigal son, Sun, 27 Mar 2005 20:20:49
- Re: I'd rather know why the car is special and unique, big monkey, Sun, 27 Mar 2005 08:51:00
- Ads don't sell cars sales people sell cars..., Rookie, Sat, 26 Mar 2005 18:35:11
- Here's a picture..., Advocate, Sat, 26 Mar 2005 06:40:30
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