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It's a calculated risk Posted by NonStop [Email] (#29) [Profile/Gallery] (more from NonStop) on Tue, 31 May 2005 13:17:52 In Reply to: What is the SUV market anyway?, JJ Jax, Tue, 31 May 2005 12:32:31 Members do not see ads below this line. - Help Keep This Site Online - Signup |
And the risk seems reasonable. I don't think there's much brand loyalty for SUV buyers. A third of the ones I know switched brands within the last 4 years, mostly to get something different or more stylish. Saab can win future converts based on:
- Better crash safety (real or perceived)
- Uniqueness
- Better handling/value/style
I wonder if Porsche owners anquished over the Cayenne as much as we do.
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