I concur. There is a reason ad agenies are not an integral part of a company. I is easier to shift blame and switch agencies. Most likely JS gave marching orders to the agency to come up with ads that connect Saab with it's aviation heritage. The agency, in this case, complied. Is it relevant? Will it sell more cars? Does it endear more consumers to the brand? When you examine the current Saab product line-up, does the aviation DNA jump out at you? Maybe not...but they did connect Saab to jets. Mission accomplished.
Frankly, I think GM works way to hard trying to position Saab as premium Euro brand. It has never been that. Which is why it has never really stuck with the upscale buyer that considers BMW, MERC & Jag.
Saab, IMHO, should be an F-18 strike fighter.....or the J37 Grippen. It is interesting to listen to comments from fighter pilots that fly those planes. they talk about how user friendly the controls are, how the visibility is terrific, how comfortable and seamless the seating postion and controls are in relation the demands of the mission.
Once Saab/GM figure that out and develop a product that can be leveraged and connected with the consumer in that way, they will have a solid base to work from. I think porsche is a desent example. When Lexus introduced their new cars...they parked one at every private golf club and all of the hole in one tournaments had Lexus as the car you win.
Saab could do something similar around airports.....maybe cut deals with fighter pilots.
It must be a pressure cooker at GM anything right now.

posted by 68.99.184...

• Born form Jets - Convertible commercial, John T, Mon, 24 Oct 2005 20:26:39
  • Great commercial, love it, Gordon Berry, Thu, 27 Oct 2005 18:13:19
  • I think it is lame., Jeff B, Wed, 26 Oct 2005 07:48:16
  • don't like the slogan, jeff in MD, Wed, 26 Oct 2005 06:42:43
  • Re: Born form Jets - Convertible commercial, scottg, Tue, 25 Oct 2005 18:03:53
  • It's a very cool commercial. Compare it to others..., JBack, Tue, 25 Oct 2005 09:35:34
  • I thought it was an improvement..., turrbo , Tue, 25 Oct 2005 09:29:54
    • Re: I thought it was an improvement..., Scaniac, Tue, 25 Oct 2005 15:57:52
  • Re: I'm conflicted, AeroDave, Tue, 25 Oct 2005 08:50:21
    • Aircraft inspired, not cooking inspired..., Mike Lynch , Tue, 25 Oct 2005 14:37:16
    • Re: I'm conflicted, TML , Tue, 25 Oct 2005 11:28:49
      • Re: Complicated, AeroDave, Tue, 25 Oct 2005 14:00:06
        • answer: Cars made from bullet train? NOT!! n/m, Railhead , Tue, 25 Oct 2005 16:22:55
          • GM's next ad: OPEL: Born From Sewing Machines! -n/m, Scaniac, Tue, 25 Oct 2005 19:52:01
  • I liked it, WFVIGGEN, Tue, 25 Oct 2005 08:03:45
  • Re: Born form Jets - Convertible commercial, DCMaguire, Tue, 25 Oct 2005 06:20:57
    • Jet = technology, power, speed...., Mike Lynch , Tue, 25 Oct 2005 14:43:32
      • Re: Jet = technology, power, speed...., DCMaguire, Wed, 26 Oct 2005 06:35:31
      • Not to most people, Trev, Tue, 25 Oct 2005 15:50:23
    • Re: Born form Jets - Convertible commercial, TML , Tue, 25 Oct 2005 11:22:54
    • I also agree!, Sieglo, Tue, 25 Oct 2005 08:34:15
    • Re: Born form Jets - Convertible commercial, dboone, Tue, 25 Oct 2005 08:13:34 <-- Viewing This Message
    • Re: Born form Jets - Convertible commercial, Tito, Tue, 25 Oct 2005 07:42:48
      • I think it's cool, but hardly new., dcjayhawk, Tue, 25 Oct 2005 12:39:17

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