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Jet = technology, power, speed....
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Posted by Mike Lynch [Email] (#81) [Profile/Gallery] (more from Mike Lynch) on Tue, 25 Oct 2005 14:43:32 Share Post by Email
In Reply to: Re: Born form Jets - Convertible commercial, DCMaguire, Tue, 25 Oct 2005 06:20:57
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I think the message is very powerful and very simple. Buy a car from a company involved in making, technological, powerful, fast, aircraft. It sets Saab apart and identifies a unique facet of the brand. Driving and flying are as close as it gets to the same thing.

It doesn't take a rocket scientist to get a positive association from "jets", but I imagine a very analytical Saab person might not see the theme as that practical.
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