Jet = technology, power, speed.... - Saab General Bulletin Board - Saabnet.com
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I think the message is very powerful and very simple. Buy a car from a company involved in making, technological, powerful, fast, aircraft. It sets Saab apart and identifies a unique facet of the brand. Driving and flying are as close as it gets to the same thing.
It doesn't take a rocket scientist to get a positive association from "jets", but I imagine a very analytical Saab person might not see the theme as that practical.
Posts in this Thread:
- Born form Jets - Convertible commercial, John T, Mon, 24 Oct 2005 20:26:39
- Great commercial, love it, Gordon Berry, Thu, 27 Oct 2005 18:13:19
- I think it is lame., Jeff B, Wed, 26 Oct 2005 07:48:16
- don't like the slogan, jeff in MD, Wed, 26 Oct 2005 06:42:43
- Re: Born form Jets - Convertible commercial, scottg, Tue, 25 Oct 2005 18:03:53
- It's a very cool commercial. Compare it to others..., JBack, Tue, 25 Oct 2005 09:35:34
- I thought it was an improvement..., turrbo , Tue, 25 Oct 2005 09:29:54
- Re: I'm conflicted, AeroDave, Tue, 25 Oct 2005 08:50:21
- I liked it, WFVIGGEN, Tue, 25 Oct 2005 08:03:45
- Re: Born form Jets - Convertible commercial, DCMaguire, Tue, 25 Oct 2005 06:20:57
- Jet = technology, power, speed...., Mike Lynch , Tue, 25 Oct 2005 14:43:32 <-- Viewing This Message
- Re: Born form Jets - Convertible commercial, TML , Tue, 25 Oct 2005 11:22:54
- I also agree!, Sieglo, Tue, 25 Oct 2005 08:34:15
- Re: Born form Jets - Convertible commercial, dboone, Tue, 25 Oct 2005 08:13:34
- Re: Born form Jets - Convertible commercial, Tito, Tue, 25 Oct 2005 07:42:48
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