Re: Jet = technology, power, speed.... - Saab General Bulletin Board - Saabnet.com
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Re: Jet = technology, power, speed....
Posted by DCMaguire [Email] (more from DCMaguire) on Wed, 26 Oct 2005 06:35:31
In Reply to: Jet = technology, power, speed...., Mike Lynch [Profile/Gallery]
, Tue, 25 Oct 2005 14:43:32
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The problem is that the ad DOESN'T say those things -- it tries to infer those things and, IMHO, fails miserably (and expensively).
And even if it was successful at delivering that message, it says nothing about WHY I would want a car built by a company that used to make airplanes. An ad that leaves those conclusions up to the mind of the consumer is a bad ad.
In advertising, if you make the consumer try to figure out your message, you run the very large risk of them not coming to the same conclusion that all of the folks in suits did when they all got together and said "hey, let's go out to the desert and drive real fast, and then digitally impose some fighter jets above it. It will look really cool."
It may look really cool, but I'd bet there aren't many people who are going to be motivated to look into buying a Saab because of it.
posted by 207.136.24...
Posts in this Thread:
- Born form Jets - Convertible commercial, John T, Mon, 24 Oct 2005 20:26:39
- Great commercial, love it, Gordon Berry, Thu, 27 Oct 2005 18:13:19
- I think it is lame., Jeff B, Wed, 26 Oct 2005 07:48:16
- don't like the slogan, jeff in MD, Wed, 26 Oct 2005 06:42:43
- Re: Born form Jets - Convertible commercial, scottg, Tue, 25 Oct 2005 18:03:53
- It's a very cool commercial. Compare it to others..., JBack, Tue, 25 Oct 2005 09:35:34
- I thought it was an improvement..., turrbo , Tue, 25 Oct 2005 09:29:54
- Re: I'm conflicted, AeroDave, Tue, 25 Oct 2005 08:50:21
- I liked it, WFVIGGEN, Tue, 25 Oct 2005 08:03:45
- Re: Born form Jets - Convertible commercial, DCMaguire, Tue, 25 Oct 2005 06:20:57
- Jet = technology, power, speed...., Mike Lynch , Tue, 25 Oct 2005 14:43:32
- Re: Born form Jets - Convertible commercial, TML , Tue, 25 Oct 2005 11:22:54
- I also agree!, Sieglo, Tue, 25 Oct 2005 08:34:15
- Re: Born form Jets - Convertible commercial, dboone, Tue, 25 Oct 2005 08:13:34
- Re: Born form Jets - Convertible commercial, Tito, Tue, 25 Oct 2005 07:42:48
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