Every press conference they've had lately they say they need more fuel efficient cars--yet they have them but don't promote them. Think of the Chevy truck "like a rock" campaign-it became like an ice pick to the brain they played it so much. When's the last time you saw a Saab commercial on television? (they do have one they've been showing on the Tour De France, hardly a mainstream audience) You rarely see ads for them even in the enthusiast publications. They've gone to considerable effort to make Saabs more mainstream and yet they make no effort to promote them to mainstream buyers. The 9-3 is priced with the upper level Accords and Camries, why not promote it as an alternative with a little personality? Or for that matter why not promote an all-wheel drive 9-3 Sport Combi as an alternative to a sport ute? What are sport-utes anyway? They're just all-wheel drive station wagons with big tires. I can remember (in the'60s)when Hondas and Toyotas were considered weird, offbeat little cars too. They sure didn't get where they are now by not advertising and promoting them. They spent next to nothing on advertising them and then seem surprised they don't sell.

posted by 24.247.176...

• Is GM Foolish is it hold on to SAAB?, Red93SEInBrklyn, Tue, 15 Jul 2008 07:58:45
  • Saab = highest income, highest education level, Pete , Tue, 15 Jul 2008 20:20:25
  • By the way, I have all the answers, PT, Tue, 15 Jul 2008 20:02:03
    • Re: By the way, I have all the answers, oldsaab, Tue, 15 Jul 2008 22:29:57
      • When I said, PT, Wed, 16 Jul 2008 07:34:55
    • From What I Hear, Ian Glenday , Tue, 15 Jul 2008 20:18:47
      • Re: It does not add-up..., Henri L, Thu, 17 Jul 2008 08:17:49
        • Re: Bean counters..., Noel, Thu, 17 Jul 2008 15:11:19
        • Re: It does not add-up..., Ian Glenday , Thu, 17 Jul 2008 08:45:00
  • Yes!!!, Savary , Tue, 15 Jul 2008 18:44:59
    • GM had turbo engines over 45 years ago., CarterB, Tue, 15 Jul 2008 19:21:15
      • However, they showed that they were a market following, oldsaab, Tue, 15 Jul 2008 22:47:15
      • Re: GM had turbo engines over 45 years ago., Ian Glenday , Tue, 15 Jul 2008 20:03:40
        • Whatever..., Savary , Tue, 15 Jul 2008 20:56:19
      • That’s ancient history..., Savary , Tue, 15 Jul 2008 19:56:15
      • It's debatable whether or not those vehicles, PT, Tue, 15 Jul 2008 19:45:11
        • Re: It's debatable whether or not those vehicles, CarterB, Tue, 15 Jul 2008 20:06:49
  • Why don't they promote Saab more?, No Snaab, Tue, 15 Jul 2008 17:06:29 <-- Viewing This Message
  • Re: Is GM Foolish is it hold on to SAAB?, Ian Glenday , Tue, 15 Jul 2008 14:33:59
  • This article is from 2002, turrbo , Tue, 15 Jul 2008 08:44:27
    • Out-dated, but..., B Millar , Tue, 15 Jul 2008 08:57:57
      • Re: Out-dated, but..., Justin VanAbrahams , Tue, 15 Jul 2008 11:31:51
        • I Like it too, but why isn't the word, Noel, Tue, 15 Jul 2008 14:10:33
          • Re: I Like it too, but why isn't the word, Justin VanAbrahams , Tue, 15 Jul 2008 15:35:05
        • Love the new front end..., turrbo , Tue, 15 Jul 2008 12:12:25

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