Re: Saab is a brand misunderstood.... - Saab General Bulletin Board - Saabnet.com
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Re: Saab is a brand misunderstood....
Posted by Red93SEInBrklyn (more from Red93SEInBrklyn) on Thu, 17 Jul 2008 09:54:26
In Reply to: Re: OK, here's my informal poll question---, Seanster, Wed, 16 Jul 2008 10:30:26
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"I'd kind of like Saab to be sold to Fiat or Peugeot. They could rebrand their other cars as Saabs in the US to fill out the range as far as I cared."
If Fiat or Peugeot buy Saabs with the same intent of GM, they too will fail. GM wants to make mass market Saabs and it is learning that it isnt enough to "automobubblize" a Saab to compete in the well establish upscale strata that Bimmers and Lexuses float.
If a company can figure out how to allow the trolls in Trollhatten to what they do best, while retaining the uniqueness of the cars but giving them greater stylist appeal. Niche success will likely be realized. Once only need look at the '98-02 9-3 styling as a starting point.
Park Slope, Brooklyn, is a good place to gauge Saab sales. In the 80s and 90s Saabs were everywhere. Likewise, the samething was seen with the '98-02 9-3s. Driving around Park Slope today, there are as many Saabs to be found. In all likelihood, it is for the same reason that I will leave Saab when the time come to get a new car -- they are now just another car.
posted by 71.249.69...
Posts in this Thread:
- OK, here's my informal poll question---, Bill H., Wed, 16 Jul 2008 07:56:39
- ok, in case anyone from GM reads this, John in Bismarck, Sat, 19 Jul 2008 09:09:46
- Am I the only one..., Caarma , Thu, 17 Jul 2008 13:27:57
- GM is probably not going to dump Saab but..., turrbo , Wed, 16 Jul 2008 20:13:21
- Can't think of a single GM vehicle that appeals, ursaw, Wed, 16 Jul 2008 18:49:40
- Most recent news is no dumping of Saab..., Scott Paterson , Wed, 16 Jul 2008 13:16:11
- Many other GM products to consider- Saturn, Cadillac, Caarma , Wed, 16 Jul 2008 12:13:33
- Nope, I would run very quickly to Audi., B Millar , Wed, 16 Jul 2008 11:34:12
- Consider another GM brand ?, JMJ in NC, Wed, 16 Jul 2008 10:45:27
- So many issues, so little time..., Noel, Wed, 16 Jul 2008 10:40:37
- Having bought 2, Mattias.se, Wed, 16 Jul 2008 10:35:26
- Re: OK, here's my informal poll question---, Seanster, Wed, 16 Jul 2008 10:30:26
- I wouldn't PUNISH GM for dropping SAAB, Aero'ed, Wed, 16 Jul 2008 09:52:48
- Re: OK, here's my informal poll question---, DE , Wed, 16 Jul 2008 09:51:38
- I would look at GM, but more at others., Mike in Anchorage, Wed, 16 Jul 2008 09:09:45
- Re: OK, here's my informal poll question---, steve, Wed, 16 Jul 2008 08:12:46
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