The above is an advertisment. If it asks you to download software or create an account, please ignore it.
Site News - 5/10: Members: Log In to See Fewer Ads! | 11/18: Reminder: How You Can Make Amazon Pay Saabnet
[General | Members | C900 | 9000 | NG900 & OG93 | 93 | 95 | NG95 | 99 | Sonett | Vintage Models | Clubs | Other Cars | FAQs | Gifts | Member Photo Galleries | Member Directory | Classifieds | Manuals | *Buddy Registry | *Mileage Registry | Polls | What's New | Raffle | Photo of the Month | Sponsors]

General Bulletin Board
[Subscribe to Daily Digest]
(Search Author's Posts: e.g. Keyword:username)*Members Only

[Main General Bulletin Board | BBFAQ | Prev by Date | Next by Date | Post Followup ] Member Login / Signup - Members see fewer ads. - Latest Member Gallery Photos
Agreed, but three brands is too many for most...
Like This Post: - Subscribe to Daily Digest for this Bulletin Board
Posted by MI-Roger [Email] (#882) [Profile/Gallery] (more from MI-Roger) on Wed, 21 Dec 2011 07:01:06 Share Post by Email
In Reply to: Or Hyundai/Kia..., Noel, Wed, 21 Dec 2011 06:37:55
Alert me when someone posts in this thread:
Members do not see ads below this line. - Help Keep This Site Online - Signup

Hyundai/Kia is growing like crazy, and Hyundai has a problem (at least in my eyes) of trying to cover too broad of market segment with a single brand. Hyundai has both inexpensive entry level cars and $40K+ near luxury cars.

Toyota, Honda, and Nissan all added a separate upmarket brand to lure deeper pocketed buyers to separate showrooms. Toyota even added a third brand, Scion, to lure entry level buyers. Lately Toyota's strategy has not worked well for them, although it may have nothing to do with having three brands. Neither Honda or Nissan has added a third brand, and both Ford and Chrysler killed their third brands after decades.

Volkswagen is becoming the largest automaker with a broad array of brands but they do not overlap at all. Some VW buyers may cross-shop Audi for giggles and grins but I think the price differential keeps the brands segmented. Many of their other brands are geographically constrained to prevent competition.

This leaves us with only GM with multiple auto brands chasing the same customers with nearly identical vehicles. And this strategy has not worked well since they abandoned their market differentiation achieved through completely separate design and manufacturing operations.

posted by 198.208.25... 
_______________________________________
Saabs owned:
2008 9-5 Aero Sedan, sold at 227K miles
2006 9-3SC 2.0T - Wife's daily driver
2000 Viggen Convertible - Sold May, 2022
1964 Quantum IV Formula Car - Retirement project
2000 9-5lpt Sedan, sold at 318K miles
Posts in this Thread:
Alert me when someone posts in this thread:
Members do not see ads below this line. - Help Keep This Site Online - Signup
Post a Followup

No Site Registration is Required to Post - Site Membership is optional (Member Features List), but helps to keep the site online
for all Saabers. If the site helps you, please consider helping the site by becoming a member.

Name: Member Login / Signup - Members see fewer ads. - Latest Member Gallery Photos
E-Mail: (Optional)
Re-Enter E-Mail: (Confidential & Secure - Not revealed to other users!)
Note: Please check your spam folder for BB responses.

Subject:

Posting rules are simple - No for sale/wanted ads may be posted here - use the site classifieds.
You may not cross-post your message to multiple BBs.
Not permitted: political/religious topics and being disrespectful (personal attacks, insults, etc...).
 Site Members do not see any red text, inline ad links, bottom of page anchor ads, box ads, or anti-spam check.

Message: (please no for sale/wanted classifieds - post those in the Saabnet.com Classifieds)
Links are now automatically made active, no need for any special code (or use the Option Link field below) - don't put links in () or end with a '.'
To add inline images to your post, use [img]http://www.domain.com/img.jpg[endimg] (or use the Optional Image Link field below).

Links are now automatically made active, no need for any special code (or use the Option Link field below) - don't put links in () or end with a '.'
To add inline images to your post above, use [img]http://www.domain.com/img.jpg[endimg] (or use the Optional Image Link field below).
Optional Link: (e.g. http://www.saabnet.com/)
Link Title: (Optional)
Optional Photo/Image Link: (e.g. http://www.saabnet.com/img.jpg)
Photo/Image to Upload: (Please be patient while file uploads)



StateOfNine.com
SaabClub.com
Jak Stoll Performance
M Car Covers
Ad Available

The content on this site may not be republished without permission. Copyright © 1988-2024 - The Saab Network - saabnet.com.
For usage guidelines, see the Mission & Privacy Notice.
[Contact | Site Map | Saabnet.com on Facebook | Saabnet.com on Twitter | Shop Amazon via TSN | Site Donations]

Random Saabnet.com Member Gallery Photos (Click Image)
This is a moderated bulletin board - Posting is a privilege, not a right. Unsolicited commercial postings are not allowed (no spam). Please, no For Sale or Wanted postings, SERIOUSLY. Classifieds are to be listed in The Saab Network Classifieds pages. This is a problem solving forum for over 250,000 Saab owners, so expect to see problems discussed here even though our cars are generally very reliable. This is not an anything goes type of forum. Saabnet.com has been a moderated forum since 1988. For usage guidelines, see the Saabnet.com Mission and Purpose Page. Please remember that you are not anonymous. Site Contact | Site Donations | Other Sites by SP - Poverty2Prosperity.org | Run Club Menlo Park | ScreenBot


Site Members do not see red text instructions, bottom of the page anchor ads, or box ads.
Click here to see all the Site Membership Benefits!