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Anyone see the news of GMs new ad campaign? They are dropping the "Chevy Runs Deep" and going with "Find New Roads". Really? Yes.
Not quite as individualistic as Saabs "Find Your Own Road" from the 90s, but I wonder where they got the idea. For the GM/Chevy brand image, I don't see how this really fits very well. ie The Ultimate Driving Machine works very well for BMW, or "No Substitute" for Porsche. Perhaps this is just a cheap shot at all the Saab loyalists.
JustinHiFi
->Posting last edited on Wed, 9 Jan 2013 05:41:11.
_______________________________________
JustinHiFi
Strictly Saab Inc.
Melbourne, FL
Current:
-1991 900 S-PG MT
-2001 9-5 Wagon AT
-2006 9-3 SS AT
Past:
-1964 96 2-Smoke MT
-1967 96 v4 MT
-1983 900 Turbo MT
-1985 900 SPG MT
-1988 9000 Turbo Black MT
-1988 9000 Turbo White AT
-1990 900 SPG Red MT
-1990 900 SPG Black MT
-1991 9000 Turbo MT
-1991 900 SPG Red MT
-1992 9000 Griffin AT
-2000 9-5 Aero Sedan MT
-2001 9-5 Aero Wagon MT
-2008 9-3 2.0T Sedan AT
Posts in this Thread:
- GM’s New Ad Campaign:, JustinHiFi , Wed, 9 Jan 2013 04:44:17 <-- Viewing This Message
- GM bought Saab...., Noel, Wed, 9 Jan 2013 10:50:26
- On limited imagination (Re: GM bought Saab....), Dan-O, Thu, 10 Jan 2013 05:10:32
- Re: GM bought Saab...., EGD , Wed, 9 Jan 2013 11:04:20
- false dichotomy, TML , Thu, 10 Jan 2013 08:41:05
- the brand was too weak, JohnA , Wed, 9 Jan 2013 19:29:58
- Re: GM bought Saab...., Scott Paterson , Wed, 9 Jan 2013 17:11:06
- Re: GM bought Saab...., dtechakacheaptech, Wed, 9 Jan 2013 16:15:40
- Re: GM’s New Ad Campaign:, No Snaab, Wed, 9 Jan 2013 08:37:25
- Yeah, my blood pressure shot up when I saw that, MI-Roger , Wed, 9 Jan 2013 08:23:05
- GM’s New Ad Campaign:, larry, Wed, 9 Jan 2013 07:51:33
- Re: GM’s New Ad Campaign: "Find New Roads", RobsSaab, Wed, 9 Jan 2013 04:58:01
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