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Re: GM bought Saab.... Posted by EGD [Email]  (#663) [Profile/Gallery]
(more from EGD) on Wed, 9 Jan 2013 11:04:20
In Reply to: GM bought Saab...., Noel, Wed, 9 Jan 2013 10:50:26 Members do not see ads below this line. - Help Keep This Site Online - Signup |
GM has well-documented limitations but it was GM and only GM that kept the SAAB brand alive way past the sell-by date. SAAB would not have had the capital to make the necessary changes to the model lineup required to be competitive.
Without GM, SAAB would've been dead a long time ago. Competent managers at another company would've killed it sooner because the product was not viable in the marketplace and no amount of tinkering with an ad campaign ('Born from Jets?' A joke...) would've saved it.
The cost basis in Trollhatten is and was unsustainable. And there's tremendous overcapacity in the European car market. Period. GM simply recognized that the brand was too weak to be saved way too late.
->Posting last edited on Wed, 9 Jan 2013 12:49:50.
, Wed, 9 Jan 2013 04:44:17, Wed, 9 Jan 2013 11:04:20 <-- Viewing This Message
, Thu, 10 Jan 2013 08:41:05, Thu, 10 Jan 2013 16:40:56
, Wed, 9 Jan 2013 19:29:58
, Wed, 9 Jan 2013 17:11:06, Wed, 9 Jan 2013 20:25:15, Wed, 9 Jan 2013 20:10:45, Wed, 9 Jan 2013 08:23:05, Wed, 9 Jan 2013 08:25:03, Wed, 9 Jan 2013 07:07:02, Wed, 9 Jan 2013 07:14:59
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