Interesting dilemna - Saab 9-5 Bulletin Board - Saabnet.com
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Fascinating discussion -- but then I knew you were all smart because you all bought 9-5s! I guess this comes down to a choice between two risks -- does dropping the MSRP to the real market price attract enough additional buyers to stimulate demand to the point where there is no need for further incentives? Some MBA could probably figure this out.
I think that Saab is already in bad enough shape that this is a risk worth taking. Also, they could get huge publicity by doing this, which they don't seem to be able to get otherwise.
posted by 12.30.2...
Posts in this Thread:
- Why not drop prices?, davecl , Tue, 4 May 2004 05:23:40
- IMHO incentive base selling works....., Mike Lynch , Wed, 5 May 2004 17:06:08
- Re: Why not drop prices?, saabnewbe, Tue, 4 May 2004 14:43:20
- Because every once in a while, Ells, Tue, 4 May 2004 13:53:57
- Saab's US Unique Selling Point (?), Jon in Chicago, Tue, 4 May 2004 11:56:36
- Interesting dilemna, Davecl , Tue, 4 May 2004 13:32:05 <-- Viewing This Message
- risk, jeff, Tue, 4 May 2004 12:06:04
- Re: Why not drop prices?, Davecl , Tue, 4 May 2004 10:21:02
- Re: Why not drop prices?, Gres718, Tue, 4 May 2004 10:00:13
- It would be a major risk ..., DougD, Tue, 4 May 2004 09:36:07
- Paid $31K for '03 Aero, would not have bought..., Lynn, Tue, 4 May 2004 09:25:56
- Re: Why not drop prices?, aizzo , Tue, 4 May 2004 09:19:05
- I never would have bought my 04 Aero Wagon at 40k+, Mike, Tue, 4 May 2004 08:23:32
- I agree, jeff, Tue, 4 May 2004 07:05:28
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