In Reply to: Probably says more about 9-5 sales, Ari [Profile/Gallery] , Wed, 9 Mar 2005 06:28:39

die-hard Saab-heads, but it's still a good car. Have seen half a dozen 9-2s in Southern NH, but only one in my town, where there are lots of Saabs of all flavors. But this is an affluent town, which probably influences that. 9-5s are steadily replacing the 9Ks, and there are a growing number of Audis, at least two of which I know replaced Saabs.

It often takes a while for a new model to catch on, not only with existing owners of the marque, but prospective owners. This can be even more difficult when a car is so closely derived from another brand. I think a lot of people would say
"it's the same as a Subarau, so why not just buy a Subie," without really trying to learn the differences.

To sell more, (both 9-2s and in general) Saab needs to market better, give the cars a image that makes people want to go see them, and generate some excitement. The equivalent of VW's "Driver's Wanted" campaign wouuld go a long way toward re-energizing the brand. Marketing is all about perception, and Saab needs to work on the perception.

Noel

posted by 24.52.16...

• 9-3 SS repair and 9-2 X loaner, Erik W, Tue, 8 Mar 2005 15:57:00
  • Re: 9-3 SS repair and 9-2 X loaner, JimBlake , Wed, 9 Mar 2005 09:46:34
  • It looks and drives nicely though, Schu, Wed, 9 Mar 2005 08:49:20
  • Re: 9-2 X loaner, Henri L, Wed, 9 Mar 2005 07:31:42
  • Owners seem pretty pleased with it - outpacing the 9-5, Scott Paterson , Tue, 8 Mar 2005 20:35:23
    • Re: Owners seem pretty pleased with it - outpacing the 9-5, Erik W, Wed, 9 Mar 2005 19:43:39
    • Probably says more about 9-5 sales, Ari , Wed, 9 Mar 2005 06:28:39
      • Well put, Ari. The 9-2 is a departure for a lot of, Noel, Wed, 9 Mar 2005 10:44:04 <-- Viewing This Message
    • I've seen exactly zero on the roads in Atlanta . . ., jc, Wed, 9 Mar 2005 05:30:34
      • I saw 1 on the roads of Atlanta, JA, Wed, 9 Mar 2005 07:23:24
    • I agree, dcjayhawk, Wed, 9 Mar 2005 04:49:38
      • I've only seen the rumor mill, Scott Paterson , Wed, 9 Mar 2005 12:05:34
  • I had 9-2 X loaner too, Advocate, Tue, 8 Mar 2005 19:35:02
  • Interesting that she mentioned the doors, saw, Tue, 8 Mar 2005 17:31:34
    • they're incredibly thin..., Bob M, Wed, 9 Mar 2005 06:04:13

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