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Re: Can NEVS pull it off? Posted by Snowmobile [Email]  (#686)  [Profile/Gallery]
(more from Snowmobile) on Thu, 11 Jul 2013 06:20:26
In Reply to: Re: Can NEVS pull it off?, EGD  [Profile/Gallery]
, Thu, 11 Jul 2013 04:53:09
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If I were buying new (which I don't, I buy used), I would certainly pony up $40k for a 9-3 vs a Mazda6 at $20k. No question. But your point is valid: there are some who came into the brand as a value proposition vs BMW and Audi. That was something GM pushed, and imho one of the major reasons for Saab's downfall. Those same people who bought Saab as a value proposition vs BMW and Audi, were quick to jump on the Kia/Hyundai value proposition as soon as they started making cars with similar "features" as Saab and BMW and Audi. When the SPG was made, it was totally different than the options from BMW and Audi. Not just cheaper (they weren't really cheaper). Different. That's why people bought them.
What NEVS needs to do to succeed, regardless of the drivetrain they choose, is build a car that is uniquely Saab. That differentiates itself from everything else as much as possible. Screw the direct sedan vs sedan value proposition crap. You are right, Saab will never win there. Make another SPG in turbo and electric forms and Saab enthusiasts will be on board. Make a kick ass high performance touring wagon when everyone else is ditching wagons. Make a traditionally Scandinavian vert. Why even make a sedan?
Sure the market would be smaller and the cars would cost more. I don't think that would be a bad thing. You are right: Saab can not compete on price with the Koreans and Chinese. Toyota can't compete on price with the Koreans and Chinese!
But look at Porsche. Sure they have a big organization behind them, but they have stuck true to their roots. They don't try to compete with Toyota. They don't need to. They don't want to. Owning a Porsche is not about a value proposition. Saab needs to operate that way. It doesn't matter that a Genesis is a fast fun car and 1/3 the price of a 911. Enthusiasts will still buy the 911 and non-enthusiasts will buy a Genesis. That's the way it should be.
Businesses need to carve out their own niche. doesn't need to be huge, just big enough for the numbers to work.
, Wed, 10 Jul 2013 09:28:45, Tue, 16 Jul 2013 07:58:38, Thu, 11 Jul 2013 04:53:09, Thu, 11 Jul 2013 06:20:26 <-- Viewing This Message
, Thu, 11 Jul 2013 09:44:21, Thu, 11 Jul 2013 10:59:55, Thu, 11 Jul 2013 15:32:40, Fri, 12 Jul 2013 02:52:25, Sun, 14 Jul 2013 17:18:56, Mon, 15 Jul 2013 03:54:40, Mon, 15 Jul 2013 08:04:12, Fri, 12 Jul 2013 12:42:47, Tue, 16 Jul 2013 08:46:52, Wed, 10 Jul 2013 09:36:08, Wed, 10 Jul 2013 09:47:33, Wed, 10 Jul 2013 13:53:35
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