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Agree with all this...
Posted by Noel (more from Noel) on Tue, 16 Jul 2013 11:14:03
In Reply to: Re: Mini is a good example..., Snowmobile [Profile/Gallery]
, Mon, 15 Jul 2013 03:54:40
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The Mini is a real exception in the way it captures the spirit of the original cars. Good, consistent marketing and branding helped, too. I'd actually consider buying one, even though it's a BMW.
A new Saab that reflected the heritage would need to have the hatch, the fishbowl windshield, the totally different look. And also go fast. And the market is just too small to justify developing a car unless it can do some serious platform sharing and be sold worldwide. And in the US, people just don't buy hatchbacks, which would limit sales here.
We just have to keep enjoying our old ones as long as we can.
Posts in this Thread:
- Can NEVS pull it off?, K-Saab , Wed, 10 Jul 2013 09:28:45
- Volvo-mand genføder Saab, JohnA , Tue, 16 Jul 2013 07:58:38
- Re: Can NEVS pull it off?, EGD , Thu, 11 Jul 2013 04:53:09
- Re: Can NEVS pull it off?, Galaxy 900, Wed, 10 Jul 2013 11:10:33
- Re: Can NEVS pull it off?, Snowmobile , Wed, 10 Jul 2013 09:36:08
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