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Fear Uncertainty and Doubt (FUD) Posted by Scott Paterson [Email] (#13) [Profile/Gallery] (more from Scott Paterson) on Tue, 21 Aug 2001 10:16:15 In Reply to: Future of Saab? Clearance sale...?, Ken [Profile/Gallery] , Mon, 20 Aug 2001 23:20:06 Members do not see ads below this line. - Help Keep This Site Online - Signup |
Having been a marketing guy for a decade, I can tell you that it's a very common and sometimes very effective practice to instill fear, uncertainty, and doubt of competitors' products - to the point that it's easier to do this than to hype your own product's merits. This typically happens in a market when differentiation is difficult.
Saab will be around for a long time to come.
-Scott
posted by 12.75.6...
_______________________________________ Saabnet.com Webmaster Saabs Owned: 1973 Saab Sonett III (Current) 1983 Saab 900 Turbo 1985 Saab 900 Sedan 1990 Saab 900 1992 Saab 900S 1999 Saab 9-3 Turbo 2005 Saab 9-2X Aero (RIP 95K/Accident-guy ran stop sign) 2005 Saab 9-2X Aero (Current) 2007 Saab 9-3 SportCombi 2010 Saab 9-3X Wagon Winner 1996 Saab Owners Convention Rally Novice Class Winner 1999 Saab Owners Convention Rally (All Classes) Also Founder of two non-profits: Poverty2Prosperity.org RunClubMenloPark.org
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