[Main General Bulletin Board | BBFAQ | Prev by Date | Next by Date | Post Followup ] Member Login / Signup - Members see fewer ads. - Latest Member Gallery Photos Improbable Like This Post: - Subscribe to Daily Digest for this Bulletin Board Posted by EGD [Email] (#663) [Profile/Gallery] (more from EGD) on Tue, 21 Aug 2001 15:14:02 In Reply to: Future of Saab? Clearance sale...?, Ken [Profile/Gallery] , Mon, 20 Aug 2001 23:20:06 Alert me when someone posts in this thread: Members do not see ads below this line. - Help Keep This Site Online - Signup

Saab is NOT Fiat or Renault -- they should have a solid future in the US and Canada as long as they continue to improve quality and become competitively priced, and Saab is doing so with incentives, rebates, and low-rate financing. A 9-3 SE after incentives is priced about the same as a top-of-the-line Toyota Camry. For $26K-$28K which car would you rather drive? Or be in an accident with?

Saab could build North American sales by continuing their aggressive advertising with an additional shift in focus. In addition to pushing sporty driving, Saab should put safety first and let Nissan do the woo-woo-rock-and-roll-slide-on-the-dry-lake-bed-cause-we're-so-fast commercials. IMHO, Saab should take a page from the Michelin tire playbook and market the cars to women with families. Remember the Michelin commercial with the baby sitting in the tire and the punch line -- there's so much riding on your tires, etc. The same could work for Saab. And the guys would still know they're buying a legitimate car even if their wives think it's only because it's safe.

posted by 192.31.1...

• Future of Saab? Clearance sale...?, Ken , Mon, 20 Aug 2001 23:20:06
  • Olds got axed not because of sales..., Coolknight, Wed, 22 Aug 2001 06:35:15
  • Improbable, EGD , Tue, 21 Aug 2001 15:14:02 <-- Viewing This Message
    • I agree 100%, John A., Tue, 21 Aug 2001 18:59:38
  • Deep discounts are routine at end of model year, Bill McD, Tue, 21 Aug 2001 12:53:14
  • Oldsmobile's death wasn't all about sales numbers.., Dinger, Tue, 21 Aug 2001 10:20:51
    • I've never heard that before..., WMiller, Tue, 21 Aug 2001 11:03:03
      • Re: I've never heard that before..., RichO, Tue, 21 Aug 2001 18:38:41
        • Agreed: Aurora could have been great..., Mike in NS, Wed, 22 Aug 2001 11:04:17
        • DOH!, Wes Miller, Wed, 22 Aug 2001 00:00:59
      • Well it is unfortunate..., Dinger, Tue, 21 Aug 2001 12:59:51
        • Okay, okay... point taken, Wes Miller, Wed, 22 Aug 2001 00:04:21
  • Fear Uncertainty and Doubt (FUD), Scott Paterson , Tue, 21 Aug 2001 10:16:15
    • misinformation, MJM , Tue, 21 Aug 2001 11:49:55
    • Agreed, Wes Miller, Tue, 21 Aug 2001 11:04:47
      • My second hand experience, Scott Paterson , Tue, 21 Aug 2001 11:21:13
  • Re: Future of Saab? Clearance sale...?, GM, Tue, 21 Aug 2001 01:04:54

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