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Re: Buick was already nearly 90% SUV in the U.S.
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Posted by cheaptech [Email] (#1856) [Profile/Gallery] (more from cheaptech) on Thu, 5 Dec 2019 12:41:59 Share Post by Email
In Reply to: Buick was already nearly 90% SUV in the U.S., A1-turbo, Thu, 5 Dec 2019 11:53:28
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yes you only have a certain (limited) number of people who were/are interested in Buick cars , and in 2018 Buick offered some aggressive incentive on their cars, but once those people (bargain hunters) bought, the well went mostly dry for Buick, there just aren't many people interested in Veranos, LaCrosses, Regals and Tour Xs, despite steep discounts from MSRP.

Can't recall the last time I saw a Buick ad promoting their cars, which probably was wise because it might turn buyers away from considering their SUVs - Buick has done a top notch job with their advertising hitting their targeted SUV buyers.

Trying to promote something like the Tour X would render the same associations as promoting the LaCrosse - for older, over the hill, non discerning, settle for anything with wheels buyer and of course the previously mentioned bargain hunters.

http://gmauthority.com/blog/2019/06/does-buick-even-want-to-sell-the-regal-tourx/

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