5 years is a short time, if they want to survive they have to continue with the new products already in the pipeline and lay a foundation for a truly new Saab in 5-10 years. I don't know if they can come up with a completely new product in the next 5 years and have it to market within that time, it would cost a lot of money to do so. Really the best situation is for the investors to trust the management in Saab to run the company as a mass production car company with as little interference as possible, it will either survive or it won't. Hopefully they trust the management in place or it could be chaos and a disaster.

Besides that situation, what about the dealer network and global distribution? Hard decisions will have to be made whether to stay in foreign markets or pull out. There may or may not be a Saab US in 5 years if the dealer network falls apart and the sales aren't there, and you have to work through the transition of GM Saab to K-Saab. Parts and service at the official dealer level will still need to be available for the GM era Saabs all over the world for a long time.

Equally difficult and most important is that they have to make a campaign to reassure customers and potential buyers that they are still alive, viable and to not be afraid to buy a car from them.



posted by 64.16.1...

• Where do you think Saab will be in 5 years?, Dave L, Tue, 16 Jun 2009 14:42:15
  • Consumer confidence..., cfishgo, Thu, 18 Jun 2009 10:49:48
    • Re: Consumer confidence..., PGAero , Thu, 18 Jun 2009 12:56:27
  • in 5 years--Slaying BMWs w/ Viking..., moleman, Wed, 17 Jun 2009 19:09:12
    • disagree, DE , Thu, 18 Jun 2009 02:32:23
      • agree, hopefully sticking with FWD, Aero'ed, Thu, 18 Jun 2009 10:01:47
        • Re: agree, hopefully sticking with FWD, ryan , Thu, 18 Jun 2009 12:23:10
          • Glad, you're not running things at SAAB n/m, Street, Sat, 20 Jun 2009 04:40:00
          • snow, James, Fri, 19 Jun 2009 17:14:57
            • but do they really need bigger engines? torque steer?, Aero'ed, Fri, 19 Jun 2009 20:00:47
              • If sliding the rear is what you want..., Street, Sat, 20 Jun 2009 05:20:26
          • well good luck, DE , Thu, 18 Jun 2009 16:48:28
    • Amen to that, and I don't doubt it..., B Millar , Wed, 17 Jun 2009 19:18:19
  • Re: Where do you think Saab will be in 5 years?, Cloudship, Wed, 17 Jun 2009 17:48:44
  • R&D? Eker Design of course, JDP, Wed, 17 Jun 2009 17:33:33
  • Still selling Saabified Opels., Stan W., Wed, 17 Jun 2009 12:11:32
    • Saab will never compete against civic and corolla..., Mark from Toronto, Tue, 23 Jun 2009 22:11:01
      • I agree n/m, JohnA , Wed, 24 Jun 2009 20:33:55
    • Re: Still selling Saabified Opels., Dave L, Wed, 17 Jun 2009 17:51:23
      • You mean like Mini Cooper? n/m, EricG, Wed, 17 Jun 2009 19:47:27
  • Next 5 years is survival mode, Wayne D, Wed, 17 Jun 2009 06:42:47 <-- Viewing This Message
    • Re: Next 5 years is survival mode, Aero~1957, Wed, 17 Jun 2009 10:58:30
      • The new-and-improved K-Car...can't wait! n/m, Clay McNeely , Wed, 17 Jun 2009 11:10:54
        • Iacocca is not as fun to say as Koenigsegg! n/m, saabgirlie , Wed, 17 Jun 2009 22:14:29
  • Re: Where do you think Saab will be in 5 years?, ursaw, Tue, 16 Jun 2009 22:21:15
  • Doing fine as a different company, Noel, Tue, 16 Jun 2009 19:56:22
    • hatchbacks, JohnA , Tue, 16 Jun 2009 20:05:12
      • Audi may have us beat., B Millar , Tue, 16 Jun 2009 20:09:05
        • There's room for more than one hatchback, Noel, Wed, 17 Jun 2009 05:55:06
          • The acid test:, JohnA , Wed, 17 Jun 2009 06:37:14
            • Re: The acid test:, B Millar , Wed, 17 Jun 2009 06:42:06
              • Not an official concept..., BlaaSaab, Wed, 17 Jun 2009 12:59:27
                • wouldn't those roof rails be useless, Aero'ed, Thu, 18 Jun 2009 10:10:23
              • wife would be happier w/that, no doubt n/m, JohnA , Wed, 17 Jun 2009 08:20:56
        • Audi, JohnA , Tue, 16 Jun 2009 20:29:09
  • new anniversary model, Ken Fisher, Tue, 16 Jun 2009 19:19:58
  • You guys are smokin wacky weed, willy, Tue, 16 Jun 2009 17:57:18
    • Re: You guys are smokin wacky weed, Aero~1957, Wed, 17 Jun 2009 10:56:01
    • GM and Chrysler may not survive 5 years, who knows?, Mark Anderson, Wed, 17 Jun 2009 07:20:29
    • Re: You guys are smokin wacky weed, ursaw, Tue, 16 Jun 2009 22:15:25
      • Re: You guys are smokin wacky weed, ursaw, Tue, 16 Jun 2009 22:41:43
    • I'll take you up on that bet..., Scott Paterson , Tue, 16 Jun 2009 18:40:40
      • I'm next in line behind Scott on that., Railhead , Tue, 16 Jun 2009 20:23:20
        • Me too, I'll take some of that..., Street, Wed, 17 Jun 2009 14:57:32
    • Re: You guys are smokin wacky weed, B Millar , Tue, 16 Jun 2009 18:06:40
  • Re: Where do you think Saab will be in 5 years?, Simon S, Tue, 16 Jun 2009 15:04:20
    • Re: Where do you think Saab will be in 5 years?, Red93SEInBrklyn, Tue, 16 Jun 2009 19:03:36
    • Re: Where do you think Saab will be in 5 years?, saabsince 93b , Tue, 16 Jun 2009 15:54:28
      • Re: Where do you think Saab will be in 5 years?, JohnA , Tue, 16 Jun 2009 16:12:07
        • BTW, Saab's airplane heritage fits very well..., JDP, Tue, 16 Jun 2009 16:36:36

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