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Wagon appeal emotional not rational...
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Posted by Mike Lynch [Email] (#81) [Profile/Gallery] (more from Mike Lynch) on Mon, 12 May 2003 17:15:46 Share Post by Email
In Reply to: Wagon vs. Hatchback, J, Mon, 12 May 2003 09:41:05
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It's very logical to suggest a wagon to sport ute buyers, but in my experience, the logic doesn't carry through. The back of a Saab wagon is bigger than the back of an X5 or similar sport ute, but there's no crossover. 60 Minutes had a show awhile back about the rational for buying a sport ute and the expert said it was a very deep, base, reptillian urge. Too deep of an urge to logically progress to a wagon.

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