Judging by the magazines of other automakers, it appears that Saab has moved away from their original content format that you described to what the other manufacturers (BMW, Audi, Mercedes Benz, Lexus, etc.) are doing.

I don't think it's horrible because I enjoy art and design. However, knowing that the magazine used to give more insight in the vehicles, I'd like to see some of that as well.

So do you think I'm unrealistic to think that all of us Saab drivers love going to see the latest gallery openings for designers (http://www.sixspace.com), standing around in our extra tight vintage t-shirts and drinking Kirin Ichiban out of plastic cups? Better yet, how about going to a bar like that at the Avalon (http://www.avalonbeverlyhills.com) or the Standard (http://www.standardhotel.com) wearing slim cut Paul Smith, Jil Sander, or D&G, sipping Grey Goose, and lounging on Richard Schultz patio furniture?

Or are pleated khakis and bad golf shirts more de riguer?

posted by 4.33.248...

• Saab Magazine, LAGene, Tue, 7 Oct 2003 18:50:08
  • I think its horrible......., Liam S., Wed, 8 Oct 2003 07:02:44
    • It's a lifestyle mag, phred, Wed, 8 Oct 2003 15:20:07
      • Now that sounds kickass! n/m, Nervousaaber, Thu, 9 Oct 2003 11:42:06
      • you beat me to it..., JimBlake , Thu, 9 Oct 2003 08:16:59
    • The current mag is similar to that of other brands, LAGene, Wed, 8 Oct 2003 11:05:55 <-- Viewing This Message
      • I find lifestyle branding to be dim and pretentious ..., Nervousaaber, Wed, 8 Oct 2003 23:07:21
        • I would agree to the extent that..., LAGene, Thu, 9 Oct 2003 10:52:38
        • Nice post... but I think we can all tell the difference, Jon in Chicago, Thu, 9 Oct 2003 06:53:47
          • Basically,, Nervousaaber, Thu, 9 Oct 2003 09:57:47
            • I guess I just see design as also able to be "art", Jon in Chicago, Thu, 9 Oct 2003 15:33:16
              • The design of goods may require art..., Nervousaaber, Thu, 9 Oct 2003 15:54:40
                • 100% WRONG. I am studying to be a Product Designer and, Taylor, Thu, 9 Oct 2003 20:01:25
                  • You sound like Brooks Stevens, RS , Fri, 10 Oct 2003 06:34:48
                  • So art is merely the creation of an object of desire?, Nervousaaber, Thu, 9 Oct 2003 20:49:21
                    • I think you missed the concept of art & democracy!, Jon in Chicago, Fri, 10 Oct 2003 07:14:18
                      • I don't think skill or rigor has anything to do with it, Nervousaaber, Fri, 10 Oct 2003 09:17:08
          • Re: Nice post... but I think we can all tell the difference, compaqted, Thu, 9 Oct 2003 08:00:23
            • Hey, I resemble that remark!!, JimBlake , Thu, 9 Oct 2003 08:22:45
        • Very interesting way of looking at it... But...., Taylor, Thu, 9 Oct 2003 00:42:31
      • I still have a few Saab Soundings magazine, Dave 37, Wed, 8 Oct 2003 17:18:47
        • Re: I still have a few Saab Soundings magazine, Steve, Thu, 9 Oct 2003 02:35:27
      • I just stayed at the Standard!, Jon in Chicago, Wed, 8 Oct 2003 12:48:15
    • Agreed 100%, Viggen Pilot, Wed, 8 Oct 2003 07:31:38
      • Re: Agreed 100%, Dan W, Wed, 8 Oct 2003 11:11:02
        • Re: Agreed 100%, LAGene, Wed, 8 Oct 2003 14:39:08
  • Re: Saab Magazine, Taylor, Tue, 7 Oct 2003 21:07:16
    • Product/automotive design, LAGene, Wed, 8 Oct 2003 00:51:40
      • Saab owners tend to appreciate good design, Jon in Chicago, Wed, 8 Oct 2003 09:07:05

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