...I can honestly see where you're coming from. I never looked at it in that way before. However, I don't think you can generalize the entire crowd of readers. But I agree, some could definatly be guilty of following these lifestyle magazines as a guide to follow their lives.

Myself for example, as I stated I am quite active in the art and design world, I don't look at the magazine for anything other than to enjoy the designs, the innovative styles still being discovered, and to see what other concepts are out in the market today, to possibly get ideas for other conceptual designs, whether it be furniture, automobiles, or products. Though I personally have to keep an eye on the market, I can see how others would like to do the same thing without having the urge to reach for their credit card to follow the suggestions.

So I do agree, but I don't... like I said, you can't generalize, but I'm sure what you said is the case with many out there, especially in other high(er) class vehicles (or vehicles which try to be higher classed) where the consumer is simply buying for status and to seem hip to the new trend of designs today.

Related to the designs SAAB chooses to add to the SAAB Magazine's content, I think it reflects other literature by (or made for) SAAB. Check out Made In Trollhatten, I picked it up at SOC 03 for a really good deal, and wow, what an amazing book showing several of SAAB's unique designs related to many of the other current designs out there. The yellow convertible to the designer jucier, the 9-3 brake lights to the Mac desktop, etc.

I will definatly look at those magazines a little different now, but I'll keep looking ( :

take care Nervous,
Taylor
90 SPG

RIP Kyle & Tim

posted by 68.51.18...

• Saab Magazine, LAGene, Tue, 7 Oct 2003 18:50:08
  • I think its horrible......., Liam S., Wed, 8 Oct 2003 07:02:44
    • It's a lifestyle mag, phred, Wed, 8 Oct 2003 15:20:07
      • Now that sounds kickass! n/m, Nervousaaber, Thu, 9 Oct 2003 11:42:06
      • you beat me to it..., JimBlake , Thu, 9 Oct 2003 08:16:59
    • The current mag is similar to that of other brands, LAGene, Wed, 8 Oct 2003 11:05:55
      • I find lifestyle branding to be dim and pretentious ..., Nervousaaber, Wed, 8 Oct 2003 23:07:21
        • I would agree to the extent that..., LAGene, Thu, 9 Oct 2003 10:52:38
        • Nice post... but I think we can all tell the difference, Jon in Chicago, Thu, 9 Oct 2003 06:53:47
          • Basically,, Nervousaaber, Thu, 9 Oct 2003 09:57:47
            • I guess I just see design as also able to be "art", Jon in Chicago, Thu, 9 Oct 2003 15:33:16
              • The design of goods may require art..., Nervousaaber, Thu, 9 Oct 2003 15:54:40
                • 100% WRONG. I am studying to be a Product Designer and, Taylor, Thu, 9 Oct 2003 20:01:25
                  • You sound like Brooks Stevens, RS , Fri, 10 Oct 2003 06:34:48
                  • So art is merely the creation of an object of desire?, Nervousaaber, Thu, 9 Oct 2003 20:49:21
                    • I think you missed the concept of art & democracy!, Jon in Chicago, Fri, 10 Oct 2003 07:14:18
                      • I don't think skill or rigor has anything to do with it, Nervousaaber, Fri, 10 Oct 2003 09:17:08
          • Re: Nice post... but I think we can all tell the difference, compaqted, Thu, 9 Oct 2003 08:00:23
            • Hey, I resemble that remark!!, JimBlake , Thu, 9 Oct 2003 08:22:45
        • Very interesting way of looking at it... But...., Taylor, Thu, 9 Oct 2003 00:42:31 <-- Viewing This Message
      • I still have a few Saab Soundings magazine, Dave 37, Wed, 8 Oct 2003 17:18:47
        • Re: I still have a few Saab Soundings magazine, Steve, Thu, 9 Oct 2003 02:35:27
      • I just stayed at the Standard!, Jon in Chicago, Wed, 8 Oct 2003 12:48:15
    • Agreed 100%, Viggen Pilot, Wed, 8 Oct 2003 07:31:38
      • Re: Agreed 100%, Dan W, Wed, 8 Oct 2003 11:11:02
        • Re: Agreed 100%, LAGene, Wed, 8 Oct 2003 14:39:08
  • Re: Saab Magazine, Taylor, Tue, 7 Oct 2003 21:07:16
    • Product/automotive design, LAGene, Wed, 8 Oct 2003 00:51:40
      • Saab owners tend to appreciate good design, Jon in Chicago, Wed, 8 Oct 2003 09:07:05

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