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The Fiat 500 is actually selling quite well, the problem is that Marchionne shot himself in the foot by stating a goal of 50,000 units (and he is infamous for overstating goals). That is just ridiculous for a brand introduction. Fiat is set to sell 20,000 500's this year, and that is actually amazing considering the ramp up of dealers, the poor marketing, only selling cars since April/May, etc. The thing is, the auto journalists just love to jump on stories like this and trash everything left and right (remember how they treat our SAAB?).
The biggest challenge will be maintaining momentum these next couple of years. Reaching 30,000 units of the 500 next year would be great.
posted by 108.88.224...
Posts in this Thread:
- Your next car?, SQLSAAB, Wed, 28 Dec 2011 15:57:20
- 2009+ Audi A4 Avant, Jeff C, Mon, 2 Jan 2012 13:25:04
- Auto Trader data, JohnA , Sat, 31 Dec 2011 09:54:28
- 2013 SAAB 900/NG9-3, ryan , Fri, 30 Dec 2011 16:36:57
- Done X 2, Peter Martin , Fri, 30 Dec 2011 13:27:58
- Done, DE , Fri, 30 Dec 2011 13:05:36
- Huh?, Eric Law, Fri, 30 Dec 2011 05:52:42
- I always thought there'd be a tomorrow, No Snaab, Thu, 29 Dec 2011 22:02:10
- Re: Your next car?, Bill Driver, Thu, 29 Dec 2011 16:34:05
- Infiniti, Gargoyle, Thu, 29 Dec 2011 15:45:09
- Audi or MB, Dano in Texas , Thu, 29 Dec 2011 14:31:56
- I went to the Dark Side..., Boston Baab, Thu, 29 Dec 2011 13:59:58
- Re: Your next car?, Scott Paterson , Thu, 29 Dec 2011 13:32:44
- Ford Taurus SHO, dtech aka cheaptech, Thu, 29 Dec 2011 12:07:22
- Re: Your next car?, kkelley, Thu, 29 Dec 2011 11:56:25
- Mines a GM, bobolink, Thu, 29 Dec 2011 11:37:02
- Re: Your next car?, Wayner , Thu, 29 Dec 2011 11:33:09
- It won't be a GM product, Richard Scott, Thu, 29 Dec 2011 10:11:48
- No idea..been buying Saabs for so long :(, RMinNJ, Thu, 29 Dec 2011 09:35:46
- Jeep ..., JMF, Thu, 29 Dec 2011 08:18:46
- XC90, Paul in NM, Thu, 29 Dec 2011 07:44:33
- Re: Your next car?, tom, Thu, 29 Dec 2011 07:39:10
- 34hwy, 6spd, fwd, dual CC, what else is there?, McTeague, Thu, 29 Dec 2011 07:35:15
- Here, here!, inca99 , Thu, 29 Dec 2011 16:08:24
- Re: 34hwy, 6spd, fwd, dual CC, what else is there?, CarbonCombi, Thu, 29 Dec 2011 09:19:43
- Re: Your next car?, Dan N., Thu, 29 Dec 2011 07:33:03
- Re: Your next car?, jester, Thu, 29 Dec 2011 07:07:36
- Hawk Stratos kit car with SAAB 9000 engine/trans., pushrodsaab, Thu, 29 Dec 2011 05:08:42
- Alfa Romeo, don_young , Thu, 29 Dec 2011 02:49:43
- 500 sales, Ryan , Thu, 29 Dec 2011 12:39:52 <-- Viewing This Message
- Re: Your next car?, EGD , Thu, 29 Dec 2011 00:10:14
- Alfa Romeo and Volvo, ryan , Wed, 28 Dec 2011 23:37:03
- Been thinking about this a lot, Sven, Wed, 28 Dec 2011 22:37:47
- Alpha Romero?, Bruce, Wed, 28 Dec 2011 22:07:11
- Re: Your next car?, BobS, Wed, 28 Dec 2011 20:57:37
- Re: Your next car?, Scotty2Hotty, Wed, 28 Dec 2011 19:48:09
- Real hard to say. Fortunately no rush!, Noel, Wed, 28 Dec 2011 19:27:26
- Possible Subaru Outback wagon N/M, Mysaab, Wed, 28 Dec 2011 18:38:23
- Cadillac CTS coupe, WayneD, Wed, 28 Dec 2011 18:11:06
- Re: Your next car?, dtech aka cheaptech, Wed, 28 Dec 2011 17:43:08
- Probably a 9-3 TTID (nm), AdamB , Wed, 28 Dec 2011 17:27:28
- Used SAAB or New Subaru, AdamSAAB2kAero , Wed, 28 Dec 2011 17:18:40
- Probably Audi or Volvo., B Millar , Wed, 28 Dec 2011 16:27:25
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