Re: Just laughed myself out of the local dealer...

Re: Just laughed myself out of the local dealer... - Saab General Bulletin Board - Saabnet.com

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Re: Just laughed myself out of the local dealer... Posted by Jim K. (more from Jim K.) on Fri, 5 Aug 2005 14:24:40

In Reply to: Re: Just laughed myself out of the local dealer..., Kenf, Fri, 5 Aug 2005 14:02:42 Members do not see ads below this line. - Help Keep This Site Online - Signup

Nope, I don't expect full sticker. I merely point out that a sticker is a basis against which a deal is constructed. The fact is, if we have more room in the deal, we can afford to make a hgher trade offer. The GM promo cut our latitude way down. I think it is fair to say we deserve a reasonable profit on a transaction (if not, why are we here?) and the less restrictive the promotion is, the more latitude we have to build a deal that makes everyone happy. I'm glad you responded, because even Saab dealers have to overcome a presumption of mistrust when selling a car. Such is the legacy from the bad old days of car sales.
It's also true that many customers over-estimate the value of their trade. We as dealers are forced to recondition, repair, and offer a warranty on any vehicle we keep on our lot for resale, and to do it at a price point that allows us that "reasonable profit". The resale price also needs to be in line (not to say less than) that same Book Value. The sword cuts two ways. If we can't make some money on the trade aspect of the deal, we aren't going to be in business long.

posted by 68.162.21...

Posts in this Thread:

Just laughed myself out of the local dealer..., JamieZ, Thu, 4 Aug 2005 16:43:02
- An interesting discussion, but..., Sarunas , Mon, 8 Aug 2005 07:21:22
  - Monroney=MSRP=List Price=Sticker..., Mike Lynch , Mon, 8 Aug 2005 15:58:15
    - Thanks. What about CPO "stickers"?, Sarunas , Tue, 9 Aug 2005 06:21:15
  - Re: An interesting discussion, but..., TML , Mon, 8 Aug 2005 07:54:45
    - Re: An interesting discussion, but..., Rafe, Mon, 8 Aug 2005 10:30:51
      - So is the total of the amounts that are non-public info, Noel, Mon, 8 Aug 2005 13:59:03
        Rebates and incentives....., Mike Lynch , Mon, 8 Aug 2005 14:48:31
        It does get a tad complicated or confusing..., Noel, Mon, 8 Aug 2005 15:23:42
        Cool, and yeah, about right...., Mike Lynch , Mon, 8 Aug 2005 16:00:30
- Buying new is a sucker's game...., mikey, Sat, 6 Aug 2005 19:36:07
- Re: Just laughed myself out of the local dealer..., Rafe, Sat, 6 Aug 2005 19:13:35
- Re: Just laughed myself out of the local dealer..., Jim K., Fri, 5 Aug 2005 12:57:51
  - Over heard this in the next cubicle, JamieZ, Fri, 5 Aug 2005 19:28:15
    - Re: Over heard this in the next cubicle, Bill in VA, Mon, 8 Aug 2005 09:50:00
  - Low ball trade unrealistic Saab sales bro...., Mike Lynch , Fri, 5 Aug 2005 14:50:17
    - The down payment suggested for a car in the $400.., JamieZ, Fri, 5 Aug 2005 19:31:31
  - Re: Just laughed myself out of the local dealer..., Kenf, Fri, 5 Aug 2005 14:02:42
    - Re: Just laughed myself out of the local dealer..., Jim K., Fri, 5 Aug 2005 14:24:40 <-- Viewing This Message
      - He said A basis, not THE basis...nm, John T, Fri, 5 Aug 2005 16:00:51
      - Sticker is not the basis of a deal....., Mike Lynch , Fri, 5 Aug 2005 15:07:48
        Re: Sticker is not the basis of a deal....., Jim K., Sat, 6 Aug 2005 04:49:26
        Re: New car simple deal, BobS, Fri, 5 Aug 2005 20:15:30
        Re: New car simple deal, Rafe, Wed, 10 Aug 2005 09:46:49
- Sure you don't wanna' get it from me?....., Mike Lynch , Thu, 4 Aug 2005 16:48:55
  - Re: Sure you don't wanna' get it from me?....., JamieZ, Fri, 5 Aug 2005 19:40:18

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