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Sticker is not the basis of a deal..... Posted by Mike Lynch [Email] (#81) [Profile/Gallery] (more from Mike Lynch) on Fri, 5 Aug 2005 15:07:48 In Reply to: Re: Just laughed myself out of the local dealer..., Jim K., Fri, 5 Aug 2005 14:24:40 Members do not see ads below this line. - Help Keep This Site Online - Signup |
You shot yourself in the foot on that one. Trying to go retail to retail, sticker for the new car and an inflated overallowance for the trade is, old, old world fellow Saab sales bro.
Saab kinda' screws the pooch on that one by being an incentive based seller. When you try anything with a Saab customer at sticker or even sticker less incentives you automaitcally lose the customers confidence. You've gotta' be realistic on both ends, price and trade, first and foremost. Then, and only after you've done the former, then you can scribble what the trade in woulda' been had the custmoer paid sticker as an anecdotal aside, to make them feel a little better.
I quote from your post "The fact is, if we have more room in the deal, we can afford to make a higher trade offer." Wrong Roscoe! It's very, very old world. The trade is worth what the trade is worth and if you don't get that out on the table, up front, you lose customer confidence. You're already down to your "best price" with the GM Employee deal so why all this market adjustment mumbo jumbo and song and dance. Fact is the GM Employee deal has increased profits slightly at aggressive dealers in highly competitive markets.
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