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Keeping Saab alive...reading between the lines..... Posted by MI-Roger [Email]  (#882) [Profile/Gallery]
(more from MI-Roger) on Tue, 2 Dec 2008 17:54:44
In Reply to: GM announces Saab sale possibility, 9-3 Dog, Tue, 2 Dec 2008 13:34:57 Members do not see ads below this line. - Help Keep This Site Online - Signup |
I haven't seen or heard the presentation Rick Wagoner made in DC today, but have read some snippets of it on various internet business news sites. I am left with the impression it was custom tailored for the Burons in DC, and there is a lot left between the lines.
Concentrate on four brands; Chevy, Cadillac, Buick, and GMC.
Let's get real here! Buick only has three cars; the Lucerne, the Enclave, and the LaCrosse; and only the Enclave is a big seller. Buick and Pontiac are already being sold through the same Dealer network, so is GM planing to re-badge as Pontiacs as Buicks to have one brand with a full line-up of vehicles? No reduction in vehicles as there is no overlap of products, no reduction in advertising, but the Burons get a "discontinued brand" as a concession. I think I see some sly dogs here!
No Saturn or Saab.
Saturn has been a long term money loser, has no unique vehicles, and has a very small Dealer network. Eliminating Saturn may be a legitimate money maker.
Since no mention was made of Opel, Vaxhaul, or Holden, the presentation made in DC must be for North American brands only. Can Saab be transfered intact to GM-Europe where it would be more palatable for the Swedes to provide financial assistance to keep the brand alive? Saabs were sold in the US when they were an independent company, no reason they can't continue to be sold here as a GM-Europe product.
Hummer appears to be gone but that is no surprise. Keeping GMC is a surprise since every GMC truck is merely a re-badged Chevy truck. Heck, both brands sell vehicles called Suburbans (or did until recently)!
A lot of people want GM to sell Saab, but to who, and how? Saab has been so deeply integrated into the GM system/organization that selling Saab now would be akin to selling an apple that has already been cored, diced, and mixed into a fruit salad. Yes, the apple is still there, but not in a form that could be separated from the other ingredients.
I truly hope Saab survives.
posted by 24.23.71...
_______________________________________ Saabs owned: 2008 9-5 Aero Sedan, sold at 227K miles 2006 9-3SC 2.0T - Wife's daily driver 2000 Viggen Convertible - Sold May, 2022 1964 Quantum IV Formula Car - Retirement project 2000 9-5lpt Sedan, sold at 318K miles
, Wed, 3 Dec 2008 11:38:42
, Wed, 3 Dec 2008 05:52:27, Wed, 3 Dec 2008 05:09:46, Thu, 4 Dec 2008 06:14:05, Tue, 2 Dec 2008 17:54:44 <-- Viewing This Message
, Tue, 2 Dec 2008 20:48:12, Tue, 2 Dec 2008 14:36:03
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