This conversation is in the right direction - Saab General Bulletin Board - Saabnet.com
The banner above is an advertisment - if it asks you to download software, please ignore.
Site News - 4/9 Saab Owners' Convention Day Pass Raffle | 3/26 M Car Covers (by State of Nine)

[General | Members | C900 | 9000 | NG900 & OG93 | 93 | 95 | NG95 | 99 | Sonett | Vintage Models | Clubs | Other Cars | FAQs | Gifts | Member Photo Galleries | Member Directory | Classifieds | Manuals | *Buddy Registry | *Mileage Registry | Polls | What's New | Raffle | Photo of the Month | Sponsors]

General Bulletin Board
[Subscribe to Daily Digest]
(Search Author's Posts: e.g. Keyword:username)*Members Only


[Main General Bulletin Board | BBFAQ | Prev by Date | Next by Date | Post Followup ] Member Login / Signup - Members see fewer ads. - Latest Member Gallery Photos
This conversation is in the right direction
Like This Post: - Subscribe to Daily Digest for this Bulletin Board
Posted by Noel [Email] (more from Noel) on Thu, 7 Apr 2011 06:32:14 Share Post by Email
In Reply to: target Subaru + Volvo, not BMW + Merc., James, Wed, 6 Apr 2011 13:34:24
Alert me when someone posts in this thread:
Members do not see ads below this line. - Help Keep This Site Online - Signup

Saab cannot compete with the high-end Euros--BMW, Audi, Mercedes--if for no other reason than there incredibly strong branding that has been established over decades.

Saab cannot compete with commodity cars like Toyota, Honda and Mazda even intruders like Hyundai. Those are high volume cars meant to appeal to a broad audience--one of the reasons they tend to be bland.

The idea of Saab really competing with Subaru and probably Volvo is likely the best niche. I remember looking at Subies a few years ago, seeing the price and thinking, "Gee, I can buy a Saab for that much money," and walking out. Drive them back to back and there's no doubt which feels the best. Compare the features and Saab wins there, too, unless someone insists that AWD is essential.

Saab needs to get people into Saabs for test drives, provide assurance that the company will be around and offer a range of trim levels that let Saabs appeal to a broader range of buyers. I think putting cars into some rental fleets would be a great way to let people experience Saabs first hand. (the previous, "people who test drive a Saab usually buy one" thing)

A 10 yr/100K warranty would definitely get people's attention, especially if it was well-run (not like Kia, which seems to routinely deny warranty claims).

And using 9-3 as a platform for multiple models would be great. Even keeping the existing one and rolling out new models based on it has potential. Other companies do this all the time.


Posts in this Thread:
Alert me when someone posts in this thread:
Members do not see ads below this line. - Help Keep This Site Online - Signup
Post a Followup

No Site Registration is Required to Post - Site Membership is optional (Member Features List), but helps to keep the site online
for all Saabers. If the site helps you, please consider helping the site by becoming a member.

Name: Member Login / Signup - Members see fewer ads. - Latest Member Gallery Photos
E-Mail: (Optional)
Re-Enter E-Mail: (Confidential & Secure - Not revealed to other users!)
Note: Please check your spam folder for BB responses.

Subject:

Posting rules are simple - No for sale/wanted ads may be posted here - use the site classifieds.
You may not cross-post your message to multiple BBs.
Not permitted: political/religious topics and being disrespectful (personal attacks, insults, etc...).
Site Members do not see any red text, inline ad links, bottom of page anchor ads, box ads, or anti-spam check.

Message: (please no for sale/wanted classifieds - post those in the Saabnet.com Classifieds)
Links are now automatically made active, no need for any special code (or use the Option Link field below) - don't put links in () or end with a '.'
To add inline images to your post, use [img]http://www.domain.com/img.jpg[endimg] (or use the Optional Image Link field below).


Links are now automatically made active, no need for any special code (or use the Option Link field below) - don't put links in () or end with a '.'
To add inline images to your post above, use [img]http://www.domain.com/img.jpg[endimg] (or use the Optional Image Link field below).

Optional Link: (e.g. http://www.saabnet.com/)
Link Title: (Optional)
Optional Photo/Image Link: (e.g. http://www.saabnet.com/img.jpg)
Photo/Image to Upload: (Please be patient while file uploads)





StateOfNine.com
SaabClub.com
Jak Stoll Performance
M Car Covers
Ad Available

The content on this site may not be republished without permission. Copyright © 1988-2024 - The Saab Network - saabnet.com.
For usage guidelines, see the Mission & Privacy Notice.
[Contact | Site Map | Saabnet.com on Facebook | Saabnet.com on Twitter | Shop Amazon via TSN | Site Donations]

Random Saabnet.com Member Gallery Photos (Click Image)

This is a moderated bulletin board - Posting is a privilege, not a right. Unsolicited commercial postings are not allowed (no spam). Please, no For Sale or Wanted postings, SERIOUSLY. Classifieds are to be listed in The Saab Network Classifieds pages. This is a problem solving forum for over 250,000 Saab owners, so expect to see problems discussed here even though our cars are generally very reliable. This is not an anything goes type of forum. Saabnet.com has been a moderated forum since 1988. For usage guidelines, see the Saabnet.com Mission and Purpose Page. Please remember that you are not anonymous. Site Contact | Site Donations | Other Sites by SP - Poverty2Prosperity.org | Run Club Menlo Park | ScreenBot



Site Members do not see red text instructions, bottom of the page anchor ads, or box ads.
Click here to see all the Site Membership Benefits!